MGM says the UK launch will follow the “successful marketing roadmap” used in the Australia and New Zealand markets.
MGM Wireless launched the watch in the UK in January, hailing the launch as a major step forward in its international expansion plans.
In New Zealand, the country’s largest telco Spark supports the marketing of the SPACETALK smartwatch.
The company has announced that Spacetalk has established a four-person sales and servicing division based outside London, and a fulfillment centre has been established, allowing for direct supply from in-country inventory.
SPACETALK says it will enter the UK market with its updated v1.1 model which is specifically tuned to UK mobile bandwidth and UK conditions.
Just as in Australia, SPACETALK says it will initially sell independently through online channels while continuing negotiations with High Street retailers.
MGM Wireless chief executive and chairman, Mark Fortunatow, said the UK launch was a much anticipated culmination of investment in inventory, sales support and after-sales service utilising in country back up.
“We have planned this launch down to the last detail, albeit almost a mirror image of the Australian launch,” he said.
“The full resources of MGM Wireless, the SPACETALK brand and our experienced sales team, have been deployed to make this go as smoothly as possible.”
“We are hitting the ground running. SPACETALK has landed in the United Kingdom.”