Monday, 08 October 2018 10:35

Macquarie Bank tempts customers with new eGift cards

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Macquarie Bank has launched its marketplace platform, which it says is designed to provide customers with the opportunity to choose and instantly redeem discounted eGift cards.

Macquarie is offering discounted eGift cards which are now directly available within the Macquarie mobile banking app and online banking site.

The launch of the Macquarie Marketplace platform allows customers to purchase eGift cards discounted by up to 10% at over 40 retailers, including Woolworths, Myer, Freedom, Hoyts and Sephora.

Ben Perham, head of Personal Banking in Macquarie’s Banking and Financial Services Group, said Macquarie Marketplace was designed to help customers save on their retail spending and was the latest example of Macquarie creating personalised solutions for customers that integrated into their everyday digital banking experience.

“The new Macquarie Marketplace program is the latest addition to Macquarie’s approach of supporting innovative digital banking solutions and leading customer experience. We are focused on empowering customers to bank the way they want to and we’re doing this through delivering a highly personalised, easy to use, digital banking experience," Perham said.

“The program allows customers to instantly access eGift cards that show up in their online banking site and through the Macquarie Mobile Banking app, so they can enjoy their rewards immediately and save money at the same time.”

Macquarie says the Marketplace platform is the latest of its innovations to leverage open application programming interface technology to transform the overall consumer experience.

“Macquarie Marketplace also offers personalised recommendations based on a customer’s spending habits, while also tracking their total savings from using the product,” Perham said.

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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