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Tuesday, 07 April 2009 15:30

Internode adding staff to meet strong growth

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Broadband provider, Internode, is out in the market looking to employ new staff as it continues to record strong growth despite what it says are slowing growth rates n a maturing broadband market.

Internode CEO, Patrick Tapper says the company is seeking to employ more than 50 people in its customer service, help desk and finance sections as it continues to record strong growth and remains on track to meet its 2008-09 targets of more than $130 million in revenue.

Tapper claims that not only is the company signing up an average of 250 new customers a day, many of the new customers are being pulled from rival Internet service providers.

According to Tapper, Internode is Australia’s largest independent broadband company with more than 150,000 broadband customers and once it has filled its staff vacancies, it will have nearly 400 employees nationally.

“The biggest challenge for us is finding the right people for our customers,” he said. “We need the right people in our customer service and help desk areas because having a helpful attitude towards customers is what sets Internode apart from many of our competitors.

“Another important differentiator is that, at a time when many of our rivals are sending support jobs offshore to keep down their costs, Internode remains committed to keeping its customer service and help desk facilities in Australia. We believe it makes good business sense to keep these jobs here.”

Tapper says that after five years of record growth, Internode has seen growth rates abate to more manageable levels as the Australian broadband market approaches saturation.
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“By the middle of last year, nearly two thirds of Australian households reportedly had Internet access, with broadband connections outnumbering dial-up services by a ratio of two to one.

“Internode is addressing this change in the market by broadening its product range and our focus is on gaining market share.”

 Tapper says Internode’s aim is to make it as easy as possible for customers to get plenty of value out of their broadband service - for example, to make its NodePhone telephony service even easier for customers to use, it is now selling Internet Protocol telephone handsets.

“Also, we recently announced a partnership with TiVo licensee Hybrid Television Services, under which Internode is delivering unmetered access to TiVo content and Blockbuster movies online.

“During the past year, we have signed wholesale ADSL2+ service agreements with both Optus and Telstra, which allows customers to choose Internode as their preferred broadband provider no matter where they live in Australia.
 
“At the same time, we continue to install our own DSLAM equipment in telephone exchanges so we can give customers the best possible broadband experience.”

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