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Monday, 10 March 2014 21:28

InStitchu suits up with 3D body scanning technology

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Online tailor InStitchu has teamed up with Australian startup mPort to bring together online and offline clothing purchasing with the launch of 3D body scanning technology.

Australian men can now benefit from a retail innovation enabling them to get a perfectly fitted, tailor-made suit without ever setting foot in a store.

InStitchu co-founder Robin McGowan said the new 3D body scanners, which have begun rolling out to shopping centres around Australia, would help men design a suit tailored to their exact measurements in a matter of minutes.

“The customer simply steps into a private enclosed area to scan themselves. Their precise body measurements are then instantly captured and stored on their InStitchu profile.

“In their own time, they can then hop on the InStitchu website and design their perfect suit using our customisation platform.

“Once they’ve designed a suit unique to their personal preference and style -- right down to the stitch colour, buttons, materials and lapel -- we send their order to a team of Saville Row trained tailors who use their expertise to create the suit to the required measurements. The suit is then delivered direct to the customers, with the whole process taking just a matter of weeks.”

McGowan said the mPort scanner is currently available at World Square shopping centre in central Sydney and will soon be rolling out to other shopping centres throughout Australia.

According to McGowan, incorporating mPort’s 3D scanning technology is a “huge win for InStitchu’s customers,” removing another friction point and making the online tailoring process even easier.

“Our goal has always been to make quality tailored suits accessible to all men. To achieve this, we’ve relied upon technology and a smart business model. We’re genuinely excited to have partnered with mPort to deliver this exciting retail innovation to the Australian menswear market.

"Only a few years ago, the suit shopping experience was vastly different. Options in Australia were incredibly limited. Some men could afford to fork out the thousands needed to have a suit tailored, but most men relied upon department stores and old-fashioned menswear retailers, generally consigning themselves to ill-fitting, off-the-rack suits.

“Making the necessary adjustments to these suits was time-consuming and expensive, so they simply put up with badly fitting suits. When InStitchu launched, we were able to open the market up for these guys, enabling them to create their own, quality suits at a fraction of the cost that they had been paying.”

McGowan said that although the online measuring tools have been well received, there's still a lot of men out there hesitant about measuring up on their own. “The 3D body scanning technology from mPort is just what they needed to gain the confidence to purchase tailored suits online.”


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Peter Dinham

Peter Dinham - an iTWire treasure is a mentor and coach who volunteers also a writer and much valued founding partner of iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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