Friday, 27 May 2016 08:52

Hungry Jacks uses Tumblr to launch Fiery Chicken Fries

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Tumblr’s influential Creatrs Network allows brands and marketers to take advantage of the rise of the influential "content producer".

On Thursday 2 June in Sydney Tumblr is showcasing a major new collaboration between the platform and major Australian QSR (quick service restaurant) network Hungry Jack's, who partnered with local Tumblr Creatrs FashGIF, Dan Woodger, and freddie made to launch its new Fiery Chicken Fries product. (The site isworth a look for the graphics content alone).

Hungry Jack’s marketing manager Luke Pavan said the company was excited to be the first Australian brand to collaborate with Tumblr and its local "Creatrs" to launch the Fiery Chicken Fries.  

“Hungry Jack’s has been focusing on driving innovation through our product launches over the past year. The launch of Fiery Chicken Fries is one we knew we could have a bit of fun with and it has provided a great platform to partner with Tumblr and engage millennials through a medium they use and love,” he said.

The Creatrs Network fuses Tumblr's most innovative content producers with the world's most loved brands. Unlike traditional influencer campaigns, the Creatrs Network helps young content producers to monetise their passions and deliver valuable brand campaign outcomes through high quality, bespoke content.

The session will break down the Hungry Jack's collaboration from concept through to delivery, with commentary from the project's creator Maxus, and Greta Larkin (aka FashGIF).  

To register for tickets, click here.

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Ray Shaw

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Ray Shaw ray@im.com.au  has a passion for IT ever since building his first computer in 1980. He is a qualified journalist, hosted a consumer IT based radio program on ABC radio for 10 years, has developed world leading software for the events industry and is smart enough to no longer own a retail computer store!

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