On Thursday 2 June in Sydney Tumblr is showcasing a major new collaboration between the platform and major Australian QSR (quick service restaurant) network Hungry Jack's, who partnered with local Tumblr Creatrs FashGIF, Dan Woodger, and freddie made to launch its new Fiery Chicken Fries product. (The site isworth a look for the graphics content alone).
Hungry Jack’s marketing manager Luke Pavan said the company was excited to be the first Australian brand to collaborate with Tumblr and its local "Creatrs" to launch the Fiery Chicken Fries.
“Hungry Jack’s has been focusing on driving innovation through our product launches over the past year. The launch of Fiery Chicken Fries is one we knew we could have a bit of fun with and it has provided a great platform to partner with Tumblr and engage millennials through a medium they use and love,” he said.
The session will break down the Hungry Jack's collaboration from concept through to delivery, with commentary from the project's creator Maxus, and Greta Larkin (aka FashGIF).
To register for tickets, click here.