Wednesday, 27 September 2017 19:49

Humble steam mop helps Kogan top list of Aussie favourite brands

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Online retailer Kogan has been voted as one of Australia’s favourite brands in a survey of customer satisfaction and the company’s own brand of steam mops the best overall product.

The survey by Canstar Blue gave the Kogan branded steam mops 5 out of 5 stars across most categories, including reliability, value for money, ease of use, and overall satisfaction, while Kogan also won the Most Satisfied Customers award.

Kogan’s portable air-conditioner range was also recognised as the best value for money and Kogan was the only brand to receive 5 stars for value for money, and did so across both categories.

The Canstar Blue awards that have been given to Kogan are voted for by the public and Canstar says Kogan beat brands like Karcher, ALDI, Hoover, and De’Longhi.

“For brands to perform well in our customer reviews, they need to strike a good balance between product quality and a reasonable price, which is exactly what Kogan has been able to do” said Canstar Blue Editor, Simon Downes.

“Australians are savvy consumers and know if they’re getting a good deal or not. Price is not everything, but the feeling of getting good value for money from your purchases is hugely important to us all. Kogan has consistently rated highly with consumers in terms of value for money.”

kogan mops

The Canstar Blue awards come after Kogan.com was voted Australia's favourite online shopping destination in 2017 and after the online retailer was awarded the People's Choice Award at the StarTrack Online Retail Industry Awards (ORIAS).

Ruslan Kogan, founder and chief executive of Kogan.com, says he believes the awards are testament to Kogan.com’s mission to make the most in demand products more available and accessible for Australians.

“Delighting our customers is our goal and it’s what makes us jump out of bed in the morning. There is no better feeling than to know that Australian shoppers have voted our products as the best,” he said.

“We know shoppers these days have a lot of choice and it’s our job to work relentlessly to please our customer and stand out from the pack. Our entire team work very hard to create and deliver the best value products.

"Canstar do a great job at understanding how Australian consumers feel and what they want. For us, the vote of the Australian public is the most important vote of all.”

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Peter Dinham

Peter Dinham - retired and is a "volunteer" writer for iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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