A new study predicts that the next five years will see hardware vendors market shrink in the SMB space with spending declining at an alarming rate.
IT research group IDC has recently completed a study of the local SMB
market titled "Australia Small and Medium-Sized Business Infrastructure
Market 2006", which examined the current and future state of the SMB
infrastructure market.
Small and medium-sized businesses (SMBs) represent 99.8% of Australian
businesses, 63% of revenue, and 70% of employees in the private sector.
SMBs however, represent only 31% of IT spending as their IT budgets are
mostly spent on infrastructure hardware and software, whereas larger
companies spend more on services.
In the study, IDC looked at the predominance of infrastructure
components in the IT spending of SMBs in Australia. This can be
explained by the fact that to date no vendor has been able to unlock
the code to significantly enter the SMB services market. As a result,
SMBs have been left to spend money mostly on hardware and software.
They are struggling to find a decent midsize service provider to help
them manage their growing and aging infrastructure, according to IDC.
"The SMB infrastructure market value will decline steadily at a -2.1%
Compound Annual Growth Rate (CAGR) over the next five years, putting
hardware vendors in a very difficult financial position. Competition
will be intense and to maintain revenue, hardware vendors will look at
increasing their services activity in the SMB space. This transition
will be made even more difficult by the entry of large services firms
or telecommunication companies in this untouched space," says
Jean-Marc Annonier, research director for SMB, IDC Australia.
"The key to survival for many players will be the ability to design and
market software and services specifically for the SMB space. Financial
strength and careful risk management will be critical to the success of
this transition. Channel strategy will be an essential factor for all
vendors due to the high fragmentation of the SMB market. All vendors
will need to carefully design their go-to-market strategy in order to
compete efficiently." added Mr Annonier.
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