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Thursday, 31 March 2016 08:08

GS1 upgrades its product recall online portal

GS1 upgrades its product recall online portal Image courtesy of Ambro, freedigitalphotos.net/images

Not-for-profit barcode and supply chain standards provider, GS1 Australia, has announced the launch of a new version of its Recall service which it says will minimise the impact and cost of products recalled and withdrawn from the supply chain.

GS1 Australia’s Recall service is an online portal designed to provide an electronic product recall notification management system which streamlines the management of product recalls by enhancing the speed, efficiency and accuracy of the recall process.

The Recall online portal was initially launched for the food and beverage industry in 2011 followed by a healthcare sector portal in September 2013 and extended to the general merchandise and apparel industry in 2014.

According to GS1, these industry specific portals have been extremely successful with the quick and easy recall or withdrawal of grocery, food, liquor, healthcare and consumer products.

GS1 says the enhanced version was developed in response to user feedback, making it easier to use. “It has been significantly improved and offers a suite of new features including a more intuitive interface, providing the end user with better functionality to streamline the recall of products and protect the reputation of their brand,” said Richard Jones, GS1 Australia’s General Manager Marketing and Quality Services.

“Enhancing an existing GS1 Australia service that offers additional functionality to manage product recalls builds a better customer experience and consumer safety into the supply chain.”

Jones says organisations can use the service to reduce errors, decrease the amount of time it takes to respond to a recall and mitigate the costs associated with managing the recall process.

He says some GS1 Australia members have already trialled the advanced version with great reviews, “It is good to see the enhancements which will improve the user ability of the system”, “Overall the portal has a good feel and look”, and “Successfully been able to enter information without any issues. The online process is easy to follow and use.”

Jones says Australia has an excellent product safety record and Recall provides an innovative tool for organisations to ensure this standard is improved.

“The recently enhanced Recall service will continue to transform the recall process, ensuring the process is efficient, consistent and immediate as possible.”

To find out how your company can best utilise the service and take full advantage of the new Recall functionalities, visit the GS1 website, or contact GS1 Australia on 1300 BARCODE 1300 227 263) to speak to one of GS1’s experts.

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Peter Dinham

Peter Dinham - an iTWire treasure is a mentor and coach who volunteers also a writer and much valued founding partner of iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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