Thursday, 26 July 2018 18:12

Government gets behind new media-tech incubator


A new technology incubator, The Studio, has been launched in Sydney in a move designed to cultivate start-up and scale-up businesses in the media, entertainment, communications, games, sound, design and creative industries.

Launched on Thursday by Federal Treasurer Scott Morrison, the incubator received a co-investment of $500,000 from the Australian Government to match industry contribution.

The New South Wales Government, one of four anchor tenants in the new start-up hub, also gave its support in the form of a rent subsidy.

The Studio founder and chief executive, Chantal Abouchar, said its strengths were its industry focus and collaborative approach.

“When you combine industry collaboration with industry focus you create a powerful, globally competitive base for innovation," Abouchar said. "When you do the sums you realise a nation with a workforce of 11 million people must increasingly compete with hundreds of millions of people globally. So globally it's easy to understand how collaboration can unlock exciting potential.”

“That’s precisely why our model brings a critical mass of established industry players together with startups and scaleups. For example, we already have startups working on a peer-to-peer program with Animal Logic, and Dolby is now working with a startup on new content, while their own innovation team has just done an off-site program here with all our residents.”

According to Abouchar, these examples also demonstrate how important it is that Australia's outlook for the workplace of the future must be global.

"Australia’s media industry has historic form globally and today’s launch helps to ensure that tradition is set to continue.

"This is also proof that the type of support the Federal Government has provided makes so much sense and will help pave the way for the future."


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).



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