The new program, CollabIT, will provide like-minded companies with the opportunity to form collaborative networks, or clusters, to source new markets and increase sales.
AIIA's Chief Executive Officer, Rob Durie says, 'By bringing together the diverse range of ICT capabilities into business networks, AIIA's small to medium enterprises (SME) members can pool their resources to bid for ICT contracts normally out of their reach.
'CollabIT will help AIIA members and other interested parties to not only establish partnerships with similar small Australian companies, but also to forge alliances with multinational corporations, tap into their substantial resources and access new markets.'
According to the AIIA, initial feedback suggests that interested companies are looking to jointly tender with other ICT companies as a major business growth strategy.
Market intelligence, futures thinking and co-operative trade show participation also feature strongly in the potential areas of industry collaboration.
Tony Rosser, chairman of AIIA's WA branch, says, 'CollabIT will allow SMEs to identify skills and synergies, and share their knowledge and resources for mutual benefit.
'AIIA welcomes the opportunity to work with the Department of Industry and Resources to deliver this exciting program. The Western Australian Government is clearly demonstrating its willingness to work with industry to secure growth opportunities for the local ICT sector.'
The AIIA has already established a CollabIT program in Victoria, and will work with ICT companies in most other states to expand the collaborative networks nationally.
CollabIT is part of AIIA's vision to create a globally competitive ICT industry, Rob Durie says.
'The ICT industry is a driving force behind the Australian economy's productivity growth, contributing 4.6% of the nation's Gross Domestic Product. CollabIT is just one of the many initiatives that AIIA has developed to boost the growth of this vital sector of Australia's economy,' says Mr Durie.
Expressions of interest in the project are currently being sought at www.aiia.com.au/collabitwa from companies or individuals in the Western Australian ICT industry prior to an information session on Thursday 30 March.