Wednesday, 20 November 2019 11:03

Global IT industry forecast to grow 3.7% in 2020 Featured

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Global IT industry forecast to grow 3.7% in 2020 Image hywards, FreeDigitalPhotos.net

The global IT industry will grow at a rate of 3.7 percent in 2020, with upside potential in the 5.4 percent range and a downside floor of 1.9 percent, according to a new report from industry association CompTIA.

Seth Robinson, senior director and industry analysis, CompTIA said, “This is a narrower forecast range than what we’ve seen in past years, suggesting industry executives are exercising a relatively high degree of caution in an unpredictable environment.”

And CompTIA says that the industry heads into 2020 balancing its drive to produce new products and services while addressing issues that are often byproducts of innovation.

Moving past the “hype surrounding emerging technologies” and honing in on value-driven real business use cases, making cybersecurity a top of mind business consideration rather than a technology task - and melding artificial intelligence and automation into the workplace without eliminating the human element are some of the challenges ahead for the industry identified in the CompTIA report.

CompTIA’s lists its 10 trends to watch in 2020 as:

1. Tech-washing fades in favor of real strategy
2. Workforce diversity grows in many ways
3. Tech topics are front and centre in U.S. elections
4. Hype meets reality with emerging technology
5. Internet of Things continues to redefine IT architecture
6. Artificial Intelligence eats the world
7. Demand for integration leads to demand for automation
8. Cybersecurity becomes more operational
9. Deep fakes and 5G exacerbate the data management challenge
10. Tech industry regulation stirs fears

“Trends tend to unfold in a step-like manner. Some of the trends we’ve highlighted are in their early stages while others are approaching market-ready maturity. Similarly, any single trend will impact organisations at different times and in different ways,” says Robinson.

According to CompTIA, companies involved in the selling of technology products and services can anticipate another year of change and complexity in 2020, factors that have altered the selling and buying process over the last several years (competition from new market entrants, more options for customers to choose from) will remain in play.

Carolyn April, senior director and industry analysis, CompTIA said, “The channel firms that manage to thrive will be the ones who invest in skills training, expand their market reach to new customers and verticals, partner with potential competitors, and embrace emerging tech. For many, this will mean getting out of their comfort zone.”

According to CompTIA, IT professionals head into the new year with optimistic feelings about their roles in the industry.

Among IT pros in Australia and New Zealand, 82 percent rate their outlook as good or very good, says CompTIA, with technology workers in other countries and regions expressing similar positive sentiments, including 81 percent in Canada, 75 percent in the United Kingdom, 86 percent in the United States and 85 percent in the Benelux region (Belgium/Netherlands/Luxembourg).

The high demand for technology skills, which in turn leads to robust career options, is the top reason for optimism, says CompTIA.

“There’s also a sense that the importance of technology to business objectives makes technology a more integral part of business operations, giving IT pros an opportunity to play a larger role in the direction of the organisation,” CompTIA concludes.

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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