Friday, 14 November 2014 15:36

Game on in the China market for SmartTrans

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Mobile and online payments platform and logistics software provider SmartTrans has secured agreements with more Chinese smartphone game developers to have its proprietary billing platform embedded in their apps.

The latest signing of two new Chinese developers follows SmartTrans announcement in September that four China smartphone game developers had also signed up.

According to SmartTrans, since the September signings, $200,000 of net royalty revenues have already been booked, after deduction of amounts payable to the telco and content providers, for the billing of games and content in China.

The company earns its revenue by processing the payment through its embedded billing platform and receiving payments collected by its telco partners.

According to SmartTrans Managing Director Bryan Carr, the addition of two more game developers, along with the “growing portfolio of mobile game apps with integrated billing from existing partnerships, will strengthen the company’s position in the marketplace and further enhance its revenue streams.

“SmartTrans has enviable market reach to consumers in China through the direct-to-phone billing arrangements it has in place with the three major telcos – China Mobile, China Unicom and China Telecom – who report that they collectively have some 1.3 billion mobile subscribers,” Carr said.

“These new agreements demonstrate that Chinese mobile game developers recognise the benefit of our payments platform and can see the benefits of our marketing and distribution channels through our payment partners.    

“We have already generated $220,000 of revenue from royalty and transaction fees and we expect this number to grow as we bring on new mobile game and content partners and benefit from repeat consumer purchases. We are continuing to pursue other agreements in the mobile games market and we are aggressively pursuing these opportunities.”


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Peter Dinham

Peter Dinham - retired and is a "volunteer" writer for iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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