Thursday, 13 November 2014 02:36

Eureka! .melbourne taking the world’s most liveable city to the world

By
Lord Mayor of Melbourne Robert Doyle with .melbourne ambassadors Lord Mayor of Melbourne Robert Doyle with .melbourne ambassadors

Brand Melbourne is open for business, with the city voted the World’s Most Liveable officially launching the .melbourne web address as its new online face to the world.

The launch of the domain has been heralded as a powerful new marketing and promotional tool for Melbourne, and a means for attracting global interest to the city, its businesses and organisations.

From yesterday, all eligible Victorians and services providers to the state are able to register a domain name ending in .melbourne, but with obvious brand value of .melbourne and registration available on a first-come, first-served basis, it’s probably a good idea to get in early.

The launch of the .melbourne domain was held yesterday at one of the city’s newest landmarks and iconic buildings, the Sky Deck of Eureka Tower in Southbank.

ARI Registry Services – the company contracted to run the technology and manage .melbourne - joined with the Victorian Government and the State’s Minister for Technology Gordon Rich-Phillips, and the City of Melbourne to launch the new web address.

Also taking part in the launch were a number of .melbourne ambassadors.

“Melbourne businesses and individuals can now register for any domain name they want and show their online affiliation to the city they love. The .melbourne domain will also enable internet users to feel confident that they are dealing with genuine and trusted entities every time they look at a .melbourne website,” said Adrian Kinderis, CEO of ARI Registry Services.

“The .melbourne top level domain today will sit alongside existing top level domains like .au and .com in helping navigate us through the ever expanding World Wide Web.  

“Melbourne has long been regarded as the nation’s capital city for information and communications technology, and today, as a proud Melbournian, I’m pleased to see Melbourne become the first city in Australia to adopt the next generation of online navigation and continue its major role in the development of Australia’s already strong digital economy.”

Already, there’s a raft of early adopters of the .melbourne domain, include the Flower Drum Restaurant(www.flowerdrum.melbourne), Bank of Melbourne (www.bank.melbourne), Marriner Group (www.theatres.melbourne), Sausages Made Simple (www.salami.melbourne), Melbourne Festival (www.festival.melbourne), Melbourne by Bike (www.biketours.melbourne) and Destination Melbourne(www.destination.melbourne).    

Kinderis says the .melbourne domain is a tool for innovation and a way for small local businesses to utilise the Internet to sell to a global market.

“.melbourne will help you reach local consumers or tell the world that you are representing Melbourne. Whether you’re a mechanic in Mordialloc, a baker in Doncaster or an accountant in Coburg, .melbourne can support you and help you reach your audience online like never before.

“Whilst the Bank of Melbourne has now registered bank.melbourne the beauty of this is that you don’t have to be a successful Victorian bank to appreciate the value and importance of a .melbourne web address. .melbourne is for every Victorian.”

To register a .melbourne web address and find out more information, click here.


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Peter Dinham

Peter Dinham - retired and is a "volunteer" writer for iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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