The launch of the domain has been heralded as a powerful new marketing and promotional tool for Melbourne, and a means for attracting global interest to the city, its businesses and organisations.
From yesterday, all eligible Victorians and services providers to the state are able to register a domain name ending in .melbourne, but with obvious brand value of .melbourne and registration available on a first-come, first-served basis, it’s probably a good idea to get in early.
The launch of the .melbourne domain was held yesterday at one of the city’s newest landmarks and iconic buildings, the Sky Deck of Eureka Tower in Southbank.
Also taking part in the launch were a number of .melbourne ambassadors.
“Melbourne businesses and individuals can now register for any domain name they want and show their online affiliation to the city they love. The .melbourne domain will also enable internet users to feel confident that they are dealing with genuine and trusted entities every time they look at a .melbourne website,” said Adrian Kinderis, CEO of ARI Registry Services.
“The .melbourne top level domain today will sit alongside existing top level domains like .au and .com in helping navigate us through the ever expanding World Wide Web.
“Melbourne has long been regarded as the nation’s capital city for information and communications technology, and today, as a proud Melbournian, I’m pleased to see Melbourne become the first city in Australia to adopt the next generation of online navigation and continue its major role in the development of Australia’s already strong digital economy.”
Already, there’s a raft of early adopters of the .melbourne domain, include the Flower Drum Restaurant(www.flowerdrum.melbourne), Bank of Melbourne (www.bank.melbourne), Marriner Group (www.theatres.melbourne), Sausages Made Simple (www.salami.melbourne), Melbourne Festival (www.festival.melbourne), Melbourne by Bike (www.biketours.melbourne) and Destination Melbourne(www.destination.melbourne).
Kinderis says the .melbourne domain is a tool for innovation and a way for small local businesses to utilise the Internet to sell to a global market.
“.melbourne will help you reach local consumers or tell the world that you are representing Melbourne. Whether you’re a mechanic in Mordialloc, a baker in Doncaster or an accountant in Coburg, .melbourne can support you and help you reach your audience online like never before.
“Whilst the Bank of Melbourne has now registered bank.melbourne the beauty of this is that you don’t have to be a successful Victorian bank to appreciate the value and importance of a .melbourne web address. .melbourne is for every Victorian.”
To register a .melbourne web address and find out more information, click here.