According to report author, Daniel Ashdown, many thought Amazon's recent announcement of its first tablet device, might signal a shift away from dedicated eReaders in its device strategy. 'However, in tandem, it announced three new Kindle models, two of which include touchscreen technology, borrowed from tablets, and now seen as a 'must-have' in mobile devices,' Ashdown said.
'Amazon has done its homework: it knows there is not a one-size-fits-all device that makes everyone happy. While the iPad 2 - which it sells - is a premium tablet for Generation Y, Amazon has the wider market covered.
'Amazon's new range of Kindles (priced from $79 to $149) offer a range of options, and the Kindle Fire (priced at $199) offers a mass market alternative to the iPad and others. Barnes & Noble - another leading eReader vendor - is also covering its bases with the Nook Color, a touchscreen LCD eReader with an app store, Ashdown noted.
According to Juniper, looking further ahead, vendors are exploring hybrid displays which integrate both LCD and electronic ink technology, and the research firm says that while LCD is superior for high resolution video, electronic ink provides a more comfortable reading experience and utilises less battery.