Wednesday, 15 August 2018 10:43

eCorner bulks up with Macquarie Cloud to meet competitive challenges Featured

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Australian ecommerce and hosting solutions provider, eCorner, has signed a deal with Macquarie Cloud Services which it says will help it to stay competitive in the face of increasing competition from US ecommerce giants like Shopify. 

eCorner says it has made the move to use public cloud and to partner with Macquarie Cloud Services at a time when Australians are spending more than $21 billion annually online.

The Sydney-based eCorner was founded in 2003 as the master distributor for ePages — a European eCommerce platform — and “realising the ecommerce market in Australia was reasonably immature in those early days”, evolved to become a one-stop-shop for local SMBs that needed guidance on selling online.

“Large-scale eCommerce owes a lot of its success to the cloud,” said Jae Debrincat, general manager, eCorner.

“We needed to adapt a similar model to be flexible and survive in an increasingly-competitive industry. We initially looked to the likes of Amazon Web Services (AWS), however the deeper we went, we realised Macquarie was a better fit.

“With Macquarie, we know where our technical support and data are, a guarantee larger cloud providers couldn’t give – that’s vital, particularly with GDPR and mandatory breach disclosure.

“Our customers’ primary data is in the Sydney CBD, and it backs up to a data centre up the road in Macquarie Park. Local hosting also makes our services faster because there’s no reliance on international pipes.”

Macquarie Telecom Group chief executive David Tudehope sees this as an example of the what he says is an “often-elusive generational start-up ecosystem working together in Australia”.

“If you look at Macquarie, eCorner and Lodex.co, it’s three generations of former and current start-ups in Australia working together and challenging large competitors,” Tudehope said.

“Smaller businesses often believe the cloud is made for large enterprises and not something they can use to their advantage. It’s quite the opposite; there might just be a different, local approach to cloud that matches their business goals. eCorner has found that mix and can use the cloud to help start-ups and SMEs tap into the fast-growing ecommerce market in Australia.”

eCorner says that with its previous co-location data centre, it couldn’t scale its offering in the same way as its “cloud-dependent competitors” and meet the fluctuating demands of its customers.

The company says that, at any given time, data and resource usage could change dramatically, making it difficult to accurately predict what resources were needed to meet merchant and consumer demand.

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Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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