Sunday, 03 April 2016 23:11

Dell: Wins over Cisco, HPE, Lenovo give ‘momentum’ to PowerEdge server sales


Global computer technology giant Dell is touting significant momentum with sales of its PowerEdge 13th generation servers with global customers, claiming wins over competitor solutions from Cisco, HPE and Lenovo.

According to Dell, mega-trends including social, mobile, analytics and cloud are rewriting the rules for IT and, as a result, pressure on IT to deliver superior performance on a day-to-day basis and rapidly respond to changes in the business environment is greater than ever before – and the design of the PowerEdge 13th generation servers helps customers address these challenges so they can focus on business growth and innovation.

“Customers are driving the rise of the software defined data centre, using workload-oriented solutions that are increasingly compute-centric,” said Ashley Gorakhpurwalla, vice president and general manager, Dell Server Solutions.

“Dell’s global x86 leadership gains, particularly in blade servers, are a terrific indicator of how we deliver on these customer needs. Dell PowerEdge 13th generation servers include practical innovations, based on product knowledge that spans our 20-year history, to deliver the right functionality to enable customers’ future-ready datacenters,” address the dynamics and trends impacting their data centre,” said Dell Premier partner, Jim Andronaco, president, Sidepath.

“Dell delivers an all-encompassing customer experience that’s powered at the core by the PowerEdge server portfolio. By partnering with Dell, customers can be confident in the future of their data centre, one of the most important investments they can make.”

Dell cites use of its 13th generation servers by the Engineering Research Center for Collaborative Adaptive Sensing of the Atmosphere (CASA), a multi-sector partnership across academia, industry and government that is dedicated to engineering weather-sensing networks.

The vendor says its 13th generation servers support CASA’s installation of radars in the Dallas-Fort Worth area to help improve hazardous weather forecasts, warnings and responses in a densely populated urban environment.  

“CASA is dedicated to revolutionising the ability to observe, understand, predict and respond to hazardous weather events,” said Brenda Philips, co-director, CASA, University of Massachusetts, Amherst.

“With Dell PowerEdge servers, we have improved resolution, sensitivity, accuracy, and timeliness of information, as well as gained greater ability to support multiple users and applications. As a result, we can help increase public safety and reduce weather-related economic losses.”

Use of the servers by the Fujian University of Technology in China is also cited, with the university wanting to create a high-performance cloud platform to mine and analyse real-time data on local road usage and deliver insights that enable residents to travel more efficiently through reduced traffic congestion.

The university deployed Dell PowerEdge R730 servers and M1000e enclosures. Every 30 seconds, the servers process the stream of massive data, then move it to a Dell SC8000 storage array.  The university engaged with Dell Deployment Services to maximise performance beginning on day one, and Dell ProSupport Plus to maximise daily productivity with automated support.

“We knew it would be easier to manage a cloud platform, but the challenge for us was to create a platform that was both reliable and easy to administer,” said Professor Zou Fumin, vice dean of the College of Information Science and Engineering at Fujian University of Technology.

“We chose to run VMware vCloud on Dell PowerEdge servers because we knew they had the power to provide optimal performance. To date, the cloud solution has performed well - it is easy to manage, and we will look to scale the platform and connect it to other systems to support similar Smart City schemes in the future.”


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).



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