Thursday, 16 May 2019 01:38

Deliveroo delivers significant impact to Australian economy: report

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Food delivery service Deliveroo supports the generation of $452 million in revenue in the Australian economy, of which $313 million is extra revenue within the restaurant sector, according to a newly published report.

The report, conducted by economic consultants Capital Economics, has found Deliveroo also supported $209 million in gross domestic product in Australia and contributed to the creation of nearly 8000 additional jobs in the restaurant sector.

According to the report, these jobs are in addition to the work Deliveroo creates for the 6500 self-employed riders who ride with Deliveroo, as well as an Australian office with 140 staff.

And the report also found that during the 2017/18 financial year, Deliveroo’s Australian operations supported $61 million in employee tax revenue and $59 million in corporate tax revenue that had been paid in Australia.

The company says this tax was paid by Deliveroo’s direct employees, restaurant partners and their suppliers as a result of spending in Australia.

According to Capital Economics, Deliveroo has created an additional $313 million in revenue for its restaurant partners. Deliveroo partners with more than 10,000 restaurants across Australia and predicts this number will rise to 17,000 by the end of the year.

Based on current trends and growth in Australia, the report has projected Deliveroo could support more than somewhere in the region of 31,000 jobs and $696 million of economic output in Australia by 2020.

Globally, Deliveroo supported $5.2 billion in revenue and $2.3 billion in GDP across its markets, leading to 67,000 additional jobs, of which 59,000 are in the restaurant sectors of the markets in which Deliveroo operates.

Levi Aron, country manager for Deliveroo Australia, said: “This research shows that, in addition to making it easier for Australians to access their favourite foods whenever and wherever they want, Deliveroo is making a significant contribution to the Australian economy, and this contribution is growing rapidly.

“By providing restaurants who partner with us the opportunity to reach more customers, we are helping them to grow their revenue and hire more staff.

“This report underscores that not only is the on-demand economy providing more opportunities for flexible work and for businesses to reach customers in new ways, but it also has a sizeable and positive impact on Australia’s broader economic growth.”

This latest report comes a month after Deliveroo launched what it describes as its “game-changing” subscription service Deliveroo Plus – claimed as the first subscription service for a food delivery platform in the market.

Deliveroo says the service, which costs $18.99 a month, saw 20,000 subscribers across Australia in its first week, and is continuing to grow.

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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