Monday, 26 August 2019 13:05

Deliveroo claims rapid growth of restaurant partner network

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Online food delivery service Deliveroo says it now has more than 1,000 partner restaurants through its Marketplace+ service that allows restaurants to expand their delivery service by combining their own rider fleet with Deliveroo’s rider network.

According to Deliveroo almost one year since its introduction in Australia, small businesses, particularly small takeaway restaurants, are embracing the service and there are now more than 1,000 small takeaways restaurants in over 390 suburbs using the service.

Deliveroo says Marketplace+ partners have expanded their delivery service and the selection of cuisines, and on average, restaurants who join Marketplace+ see a 30% increase in revenue and are experiencing growth in deliveries of about 20% per month.

“Old Town Hong Kong Cuisine in Sydney joined Marketplace+ in February and is now the best performing independent restaurant using the service. The restaurant was making an average of three deliveries per fortnight before joining Marketplace+, which has now grown to 385 a fortnight on average,” Deliveroo says.

Louise Kwok, Restaurateur at Old Town Hong Kong Cuisine in Sydney said: “We joined the Deliveroo platform earlier this year because the Marketplace+ service made a lot of sense for our business model as we already had our own delivery riders.

“Since joining the Deliveroo platform, our orders have grown exponentially. Deliveroo has helped our online delivery orders grow and grow, and we’re seeing orders through their app increase by around 150% every month.”

“Our most popular dish is Old Town Fried Rice and we’re selling about 150 bowls a week through Deliveroo. Most importantly, we now have a busy and diverse business both in-store and through delivery. Online food delivery has been a great marketing tool and has driven new customers to come into our restaurant too.

Merten Wulfert, Managing Director APAC of Deliveroo, said: “We’re incredibly proud to see that within less than a year since launching Marketplace+, we’ve added one thousand restaurants to our network through this service and we’re encouraged by the feedback we have received from small businesses that they want to be part of Deliveroo.

“By combining their existing delivery fleet with the power of Deliveroo technology, these restaurants have been able to diversify and grow.”

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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