SW Sponsored Content Left 3 160x1200

SW Sponsored Content Right 3 160x1200

SW Sponsored Top Banner 3 705x108

Tuesday, 01 December 2020 16:00

Customers set to benefit as 7-Eleven partners with Adobe and Microsoft

By 7-Eleven
Stephen Eyears, 7-Eleven General Manager, Strategy and Technology Stephen Eyears, 7-Eleven General Manager, Strategy and Technology

COMPANY NEWS: 7-Eleven has entered strategic partnerships with Adobe and Microsoft in what is set to accelerate the company’s ambitious digital strategy. 

With transformation works well underway, 7-Eleven’s digital plans signal a significant step forward for Australia’s leading convenience retailer. 

7-Eleven General Manager of Strategy and Technology Stephen Eyears said the company sought to deliver more agile innovation in order to meet customer needs across both physical and digital retail environments.  

“The convenience customer now, but even more so by 2030, expects brands to provide digital channels which complement the physical retail experience,” he said. 

“Our technology ambition is all about making our customers’ lives easier by providing products and services when, where and how they want them.” 

7 Eleven dig app

Through Adobe and Microsoft, Eyears said 7-Eleven would be able to leverage ecosystems of products that worked together, reducing the complexity of systems and multiple individual vendors.  

“We’ll have more sophisticated plug and play capability for new innovations, enabling us to continue leading the way in convenience for our customers,” Eyears said.  

“We’ll also be able to spin up trials and capture new opportunities much more quickly and deliver personalised value for customers while reducing the impact these innovations can sometimes have on our store teams. 

“The way we do business is going to become simpler, easier and much more efficient.”  

Adobe Australia and New Zealand Managing Director Suzanne Steele said Adobe had been working with 7-Eleven on its strategic digital transformation for more than 18 months. 

“It began with discovery and strategy workshops and continues to this day collaborating with many stakeholders on new innovations, delivery and implementation services,” she said.  

“By building its unique, multi-channel customer journey, enabled across Adobe Experience Manager, Campaign, Analytics, Commerce Cloud and Microsoft Dynamics 365, the team at 7-Eleven and Adobe Consulting Services (ACS) has gone live with the ‘My 7-Eleven app’ and a new digital front door and website, offering customers personalised digital experiences at scale.  

“And the real excitement for 7-Eleven customers is that we are only just getting started.”  

Microsoft Australia Managing Director Steven Worrall said he was delighted to be partnering with 7-Eleven on its ongoing digital transformation.  

“We have worked with the business to transition its data centres and SAP environment on to the Azure cloud and are now partnering as 7-Eleven hones its data and platform strategy designed to accelerate the opportunity for innovation,” he said. 

“Creating a single source of truth for the enterprise and providing Power BI to franchisees will deliver unprecedented insights about how the business is performing, right down to store level and where there are opportunities for improvement.”  

Eyears said partners and vendors working together alongside the 7-Eleven team had been key to the ongoing success of its latest transformation. 

“Our partners are helping us push the boundaries of what’s possible, setting us up for the next decade.” 


Subscribe to ITWIRE UPDATE Newsletter here

GRAND OPENING OF THE ITWIRE SHOP

The much awaited iTWire Shop is now open to our readers.

Visit the iTWire Shop, a leading destination for stylish accessories, gear & gadgets, lifestyle products and everyday portable office essentials, drones, zoom lenses for smartphones, software and online training.

PLUS Big Brands include: Apple, Lenovo, LG, Samsung, Sennheiser and many more.

Products available for any country.

We hope you enjoy and find value in the much anticipated iTWire Shop.

ENTER THE SHOP NOW!

INTRODUCING ITWIRE TV

iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the iTWire.com site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.

SEE WHAT'S ON ITWIRE TV NOW!

BACK TO HOME PAGE
Share News tips for the iTWire Journalists? Your tip will be anonymous

WEBINARS ONLINE & ON-DEMAND

GUEST ARTICLES

VENDOR NEWS

Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News

Comments