Monday, 04 May 2020 11:23

COVID-19 drives ASEAN region digital transformation, says analyst Featured

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The COVID-19 pandemic is driving digital transformation for enterprises in the Southeast Asia region (ASEAN) and will open up wider opportunities for carriers and service providers, according to a new report.

According to global analytics firm GlobalData, for ASEAN enterprises most applications are still hosted in-house and were designed to be accessed by users within the corporate network - and most network services are not agile to adapt to the large number of users accessing from the public network or the Internet.

GlobalData says some enterprises are migrating the application compute and storage from in-house to a third-party facility while others are changing their network design by increasing bandwidth, re-dimensioning internal network across the headquarters and branches, and implementing agile solutions such as SD-WAN.

Alfie Amir, Senior Analyst at GlobalData, said, “A large majority of ASEAN enterprises still rely on traditional information communication technology (ICT) such as captive data centre and traditional network services, making it more challenging for them to adapt to the changes associated with COVID-19 such as remote working and digital customer channels.”

According to Amir, ASEAN enterprises are having to shift their current ICT priorities to focus on cloud migration, network re-dimensioning, UC deployment and/or expansion and digital services roll-out.

He says that before COVID-19, business collaboration applications such as Cisco Webex, Zoom and BlueJeans were rarely used, but today, they have become basic tools to enable work-from-home employees.

“Apart from internal UC, enterprises are also ramping up their online customer channel. E-commerce is growing fast in the region, but the adoption is still relatively low as consumers still prefer to buy from physical stores. The COVID-19 pandemic is changing user buying preference from stores to online platforms, which is pushing enterprises to build/enhance websites and online stores, digital marketing practices, and online customer support channels.

“After COVID-19, most enterprises will be more open to the latest ICT solutions, which presents a higher market opportunity for service providers. The domestic providers can highlight their outcome-based solutions combined with local presence, wider interconnect partners, and position multi-cloud solutions to address diverse demands,” Amir concludes.


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Peter Dinham

Peter Dinham - retired and is a "volunteer" writer for iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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