Thursday, 28 November 2019 11:55

Consumers expected to spend $1.3 billion in Xmas shopping splurge Featured

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Consumers expected to spend $1.3 billion in Xmas shopping splurge Image stuart miles, FreeDigitalPhotos.net

Australian consumers are set to fork out a whopping $1.3 billion online over the four days from Black Friday to Cyber Monday, amidst a growing trend of consumers moving their Christmas shopping to the earlier period of late-November than the traditional time of December.

According to National Retail Association (NRA) CEO Dominique Lamb, the four-day period from Black Friday to Cyber Monday is anticipated to be the “biggest spree of the entire year for retail”.

“Black Friday and Cyber Monday have gradually become more popular each year and in 2019 these events are set to take Australian retail by storm.

“We’re seeing a growing trend with consumers looking to knock off their Christmas shopping earlier than usual, with November starting to edge out December as the busiest period. Bargain sales events such as Black Friday and Cyber Monday have only heightened this trend.

peter spending

“The NRA is forecasting a massive $1.3 billion to be spent online over the upcoming four days and throughout the entire Christmas period shoppers will splurge an average of $54,357 per minute in online sales alone.

“In 2019, shoppers can research and purchase items from the comfort of their own home via everyday accessories such as laptops, iPads and iPhones. Changes in consumer behaviour have seen a strong increase in popularity for both Black Friday and Cyber Monday."

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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