Juniper report author, Daniel Ashdown, says competition amongst vendors offering premium smartphones is intense, and Juniper believes the 'best opportunity for new players is through economy models (those with an unsubsidised retail value of $150 or less).'
'In developed markets many consumers will want to upgrade from a feature phone to a smartphone, but still pay a feature phone price,' Ashdown says.
'In emerging markets though, lower average consumer spending power and lack of operator subsidies will make a low price point essential,' Ashdown says, adding that Juniper predicts that open-source operating systems - predominantly Android - combined with the falling cost of key components will make this possible.
However, according to Juniper, the market for standard smartphones ($151-$399) and premium smartphones ($400 and above) will remain robust, and the firm says that:
'¢ New technologies are arriving on these devices - including NFC, 3D and Biometrics
'¢ Features of other devices continue to be integrated into smartphones, including gamepads; and,
'¢ Smartphones are reaching the market which can morph into other devices - notably tablets and netbooks