“Since 2000 we have delivered around 200 billion pages of weekly catalogues to letterboxes across Australia,” Coles Group CEO Steven Cain said.
Cain said ceasing the delivery of printed catalogues would save over 10,000 tonnes of paper every year – the equivalent of an estimated 80,000 trees.
“We’re committed to being Australia’s most sustainable supermarket, and reducing our reliance on paper by prioritising digital channels like coles&co is a significant step towards that goal,” Cain said.
From Thursday, Coles says customers can access coles&co at coles.com.au, where they can also sign up to unlock new “exclusive content and previews of weekly specials, including many at half price”.
“With COVID-19, we’ve really seen a shift to online shopping in the last few months, as lots of our customers try our contactless home delivery and Click&Collect services for the first time. We’ve also seen an increase of more than 50% in readership for our digital catalogue since March,” Cain said.
“We are living at a time of unprecedented societal change, including a surge in the diversity of consumer tastes and dietary needs. As customers add more fresh food to their diet they’re shopping more often, and their appetite for immediacy and digital information means a weekly, one-size-fits-all, catalogue in their letterbox is no longer as relevant for them as it once was.
“We’re using our digital capabilities to replace it with something more personalised. As we add new features, this could include recipes that change daily rather than weekly, as well as tailored content on food and drink trends.
“We will be investing more in digital content and capability for customers and suppliers, as well as better value by lowering the cost of breakfast, lunch and dinner, and improving our sustainability by reducing our reliance on paper.”
The retailer says coles&co features ‘shoppable’ specials, allowing customers “to do their shopping right from the screen”, by just “tapping on a product to add it to your basket, and then check out via our online shopping services – or save it as a shopping list to take with you when shopping in store”.
Coles says chefs and other contributors, including “customer favourite Curtis Stone”, will eventually provide new content every day, including “tips and tricks on how to make the most of in-season fruit and veggies, and recipes for quick, simple and healthy meals to help customers eat better while saving money”.