Cisco has revealed how reluctant it is not to go to court with Apple over the iPhone trademark dispute between the two companies by granting Apple a further extending the deadline for Apple to respond to its trademark infringment lawsuit.
Steve Jobs surprised the world in January at the
Macworld Expo in San Francisco when he announced Apple's revolutionary
new mobile phone iPod using the name iPhone.
The audience, half filled with media were taken aback by the
announcement knowing that Cisco held the rights to the trademark and
was using it for one of its Linksys VoIP phone products. Many of us
left the hall after the announcement wondering if some secret deal had
been reached between Apple and Cisco.
In fact, it turns that discussions were being held between the two
companies about Apple's use of the name but no agreement had been
reached when Jobs made his announcement on January 9. Cisco
subsequently filed a lawsuit on January 10.
Not many believe that Cisco really wants to sue a company which is both
a large customer and whose board contains Eric Schmidt, the CEO of an
even larger customer. The Linksys iPhone is simply not that big a deal
for Cisco.
However, many believe that what Cisco really wants is a compatibility
deal between the two companies concerning Apple's iPhone. If so, then
Apple is obviously reluctant. Cisco, which originally gave Apple until
February 1 to respond to its lawsuit, that was stretched out by a
couple of weeks and now has been extended until February 21.
Apple is obviously playing hardball on this issue because it believes
it can, while Cisco, whcih really wants Apple as a partner rather than
an adversary appears to have painted itself into a corner.
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