Monday, 25 May 2015 12:23

Chromebook market growing, but mostly in education

By

Analyst firm Gartner says worldwide Chromebook sales will approach 8 million units in 2016.

The worldwide Chromebook market is on track to reach 7.288 million units this year, up from 5.728 million in 2014, according to Gartner.

That figure is expected to increase to 7.953 million in 2016.

The bulk of these sales (68.8% in 2014 and a predicted 82.6% in 2015) are occurring in North America, where Gartner predicts a mere 2.6% growth during 2016.

But the company forecasts year-on-year growth in North America will drop to 2.6% for 2016, with less than one point growth in Latin America. The biggest improvement is expected in EMEA, with 47.3% growth compared with 39.7% in 2015.

APAC growth is predicted to slip from 54.1% to 22.7%.

"Since the first model launched in mid-2011, Google's Chromebook has seen success mainly in the education segment across all regions," said Gartner principal analyst Isabelle Durand.

"In 2014, the education sector purchased 72% of Chromebooks in EMEA, 69% in Asia/Pacific, and 60% in the US."

A local Gartner spokesperson said "In Australia, education sales were largely attributed to a decision by the Catholic Education Diocese of Parramatta to use email, social media and a student lesson platform with the Google ecosystem. Students attending such schools are required to use Chromebooks in the classroom."

Business interest in Chromebooks clearly remains low, notwithstanding corporate adoptions such as Woolworths and some SME rollouts.

According to Gartner, Google is increasingly targeting the business segment with Chromebook for Work suite of office applications and has continuously improved access and functions by making more applications and services available offline.

"Chromebook is a device that can be considered by SMBs or new startup companies that do not have the resources to invest too much in IT infrastructure," said Durand.

"Chromebooks will become a valid device choice for employees as enterprises seek to provide simple, secure, low-cost and easy-to-manage access to new web applications and legacy systems, unless a specific application forces a Windows decision."

As for the consumer market, brand awareness is lacking, especially outside the US market, the company reports. Even though consumers may be familiar with Google Docs and related apps, by and large they do not know what a Chromebook is or what value it may bring.

"The majority of Chromebook users are tech-savvy individuals who purchase one as a companion device to their primary notebook or desktop PC. Others are buying a Chromebook for the household to use as a second low-cost PC alternative," said Durand.

"The major factors that affect the adoption of Chromebooks by consumers remain the connectivity issue in emerging markets, but also the ability for users to understand and get used to cloud-based applications, and keep content in the cloud and ecosystem."

Despite Samsung's decision to exit the European Chromebook market, it only slipped to second place (1.7 million units) on the 2014 Chromebook vendor ladder, behind Acer (more than 2 million units), with late entrant HP shipping 1 million units, largely to the education market.

Gartner clients can obtain the report Education Is The Primary Opportunity for Chromebooks here.


BACK TO HOME PAGE

NEW OFFER - ITWIRE LAUNCHES PROMOTIONAL NEWS & CONTENT

Recently iTWire remodelled and relaunched how we approach "Sponsored Content" and this is now referred to as "Promotional News and Content”.

This repositioning of our promotional stories has come about due to customer focus groups and their feedback from PR firms, bloggers and advertising firms.

Your Promotional story will be prominently displayed on the Home Page.

We will also provide you with a second post that will be displayed on every page on the right hand side for at least 6 weeks and also it will appear for 4 weeks in the newsletter every day that goes to 75,000 readers twice daily.

POST YOUR NEWS ON ITWIRE NOW!

INVITE DENODO EXECUTIVE VIRTUAL ROUNDTABLE 9/7/20 1:30 PM AEST

CLOUD ADOPTION AND CHALLENGES

Denodo, the leader in data virtualisation, has announced a debate-style three-part Experts Roundtable Series, with the first event to be hosted in the APAC region.

The round table will feature high-level executives and thought leaders from some of the region’s most influential organisations.

They will debate the latest trends in cloud adoption and technologies altering the data management industry.

The debate will centre on the recently-published Denodo 2020 Global Cloud Survey.

To discover more and register for the event, please click the button below.

REGISTER HERE!

BACK TO HOME PAGE
Stephen Withers

joomla visitors

Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

BACK TO HOME PAGE

Webinars & Events

VENDOR NEWS

REVIEWS

Comments