Wednesday, 16 October 2019 13:19

Boomi, Fujitsu form new alliance to boost Australia, NZ market pitch Featured

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Cloud integration and workflow automation vendor Boomi has formed an alliance with Fujitsu Australia to provide Australian and New Zealand enterprises and government organisations with fully-integrated business applications and professional services.

The agreement - the first of its kind between the two companies – will see Boomi’s fully-scalable, cloud-native integration capabilities added to Fujitsu’s stable of data and applications solutions. to “accelerate business outcomes”.

Boomi – a Dell Technologies business - says the agreement will accelerate business outcomes and provide ANZ region customers with business solutions that can be integrated “effortlessly and cost-effectively” and “reducing development, testing and production timeframes and accelerating the return on investment (ROI) from new services”.

“Organisations across most industries are finding their tech environments are becoming increasingly complex and outdated. This is slowing their ability to introduce advanced technologies, let alone convert huge volumes of data into meaningful decision-making to advance their businesses,” said David Irecki, Director – Solutions Consulting APJ at Dell Boomi.

“By adding the Boomi platform to the Fujitsu business applications portfolio, we are removing technical debt so that Australian companies have access to accurate and reliable data that can be used to accelerate business outcomes.

”It may be as simple as ditching menial manual processes, or leveraging Internet of Things devices to enable new services. The opportunity that data creates can’t be understated, especially when you consider that data adds AU$2.5 trillion to the world’s seven richest economies.”

Boomi says its platform is a natural fit to support Fujitsu’s existing agreements with SAP and ServiceNow, for example, as it is designed with plug-and-play connectors for these solutions and a slew of other ERP and CRM providers.

According to Vasanth Kandaswamy, Head of Data and Applications Portfolio at Fujitsu Australia, the organisation is working with Boomi because it is a cloud-based, low-code solution and has a “strong product vision and roadmap”.

“Boomi delivers an intelligent, flexible and scalable integration platform that accelerates business outcomes by making information, interactions and innovations flow faster.

It can be deployed in a vast range of hybrid cloud and on-premises environments without the need for extensive coding or maintenance, unlike more traditional integration options that require additional skillsets, making them inaccessible for business users,” Kandaswamy said.

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Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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