The partnership will see Tweets including links to products sold by Bigcommerce clients automatically transformed into ‘buyable’ Tweets allowing buyers to search, discover and purchase products in-the-moment directly within the timeline.
Twitter Buy Now will initially only be available to Bigcommerce merchants within the United States in the coming months, but an international rollout is planned for 2016.
Bigcommerce CEO Brent Bellm said Bigcommerce’s Twitter Buy Now functionality provides an opportunity for merchants to significantly boost demand generation and sales for their business.
Bellm cites a recent report by Forrester Research, showing that 80% of brands either currently advertise on Twitter or plan to in the next 12 months.
As one of Twitter’s partners for Twitter Buy Now, Bigcommerce prepares merchants to maximise their social followings to generate sales, providing the ability to:
• Discover and Purchase Products: Include a “Buy” call to action on promoted or organic Tweets, highlighting products relevant to social conversations and enabling shoppers to easily discover and purchase products on desktop, Android and iOS devices
• Increase Mobile Conversions: Turn mobile browsing into mobile buying through Buy Now’s native checkout, rather than routing users to a website to complete the purchase
• Reduce Checkout Friction: Increase repeat purchases using Buy Now’s checkout flow, which stores and safely encrypts payment and shipping information, allowing returning customers to purchase subsequent items in just two clicks
• Process Orders in Bigcommerce: Fulfil and manage orders placed via Twitter Buy Now within the Bigcommerce control panel for streamlined, centralised processing.