Thursday, 01 October 2015 10:56

Bigcommerce teams with Twitter on Buy Now sales initiative Featured

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Australian global ecommerce platform Bigcommerce is partnering with Twitter to support Buy Now, a new sales conversion tool that enables merchants to promote and sell products natively across the social network’s desktop, mobile and tablet apps.

The partnership will see Tweets including links to products sold by Bigcommerce clients automatically transformed into ‘buyable’ Tweets allowing buyers to search, discover and purchase products in-the-moment directly within the timeline.

Twitter Buy Now will initially only be available to Bigcommerce merchants within the United States in the coming months, but an international rollout is planned for 2016.

Bigcommerce CEO Brent Bellm said Bigcommerce’s Twitter Buy Now functionality provides an opportunity for merchants to significantly boost demand generation and sales for their business.

“Consumer shopping behaviours are constantly evolving. As the leading cloud-based commerce platform for the mid-market, Bigcommerce stays on top of these trends and translates them into the features and functionality that matter to our merchants.”

Bellm cites a recent report by Forrester Research, showing that 80% of brands either currently advertise on Twitter or plan to in the next 12 months.

As one of Twitter’s partners for Twitter Buy Now, Bigcommerce prepares merchants to maximise their social followings to generate sales, providing the ability to:

•    Discover and Purchase Products: Include a “Buy” call to action on promoted or organic Tweets, highlighting products relevant to social conversations and enabling shoppers to easily discover and purchase products on desktop, Android and iOS devices

•    Increase Mobile Conversions: Turn mobile browsing into mobile buying through Buy Now’s native checkout, rather than routing users to a website to complete the purchase

•    Reduce Checkout Friction: Increase repeat purchases using Buy Now’s checkout flow, which stores and safely encrypts payment and shipping information, allowing returning customers to purchase subsequent items in just two clicks

•    Process Orders in Bigcommerce: Fulfil and manage orders placed via Twitter Buy Now within the Bigcommerce control panel for streamlined, centralised processing.


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Peter Dinham

Peter Dinham - retired and is a "volunteer" writer for iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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