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Wednesday, 11 January 2012 18:58

Belkin starts year with new look & 'people inspired' product offerings


Belkin today unveiled new branding which it says communicates the company goal of delivering innovative product solutions and reinforces its commitment to creating 'people-inspired products'. The launch of the new look comes with the release of a raft of new products by Belkin at the International Consumer Electronics Show in Las Vegas.

In its announcement about the new branding at the CES, with Belkin's motherhood statements on 'products that help all of us stay seamlessly connected to the people, activities, and things we love,' we're also told the new logo is 'affectionately named PIP for People Inspired Producs', and symbolising the company's 'commitment to take inspiration from people, and acknowledges the connection between people and the experiences they value most."

"In a future where connectedness will only increase, our products have one common goal, to ensure that technology exists to serve people, and never the other way around," gushes Ernesto Quinteros, Belkin's Chief Brand Officer.

And, what a coincidence, with the new 'PIP' branding coming at the same time as the return of Belkin founder, Chet Pipkin, to the role of president and CEO. "Belkin has come a long way since the days I was building computer cables in my parent's garage," said Pipkin. "But I'm excited to be back leading the charge of a revitalised Belkin, one that is synonymous for quality, innovation, and, most of all, products inspired by the potential of people."

Belkin's new brand identity is on display in the Belkin booth (South Hall #30651) at the 2012 International Consumer Electronics Show (CES) in Las Vegas, and Quinteros says that, for the first time since 2008, the innovations showcased in the Belkin booth in 2012 reflect the 'renewed emphasis on making quality products that enhance the role of technology in people's lives.'

The company's new products debuting at CES include:

Home Automation - WeMo

Requiring only a Wi-Fi network, an electrical outlet, a smartphone and free app, WeMo is a simple, affordable, scalable home automation system designed for everyday people to easily manage their home electronics, from home or away.

'¢    WeMo Home Control Outlet
o    Turns devices on or off, manually or by schedule, from anywhere, by using a smartphone
'¢    WeMo Motion Sensor
o    Detects movement, and devices plugged into the WeMo Home Control Outlet can be programmed to react to motion
'¢    WeMo Baby Monitor, Garage Door Opener, Door Lock and lighting controls
o    Prototypes of these future WeMo products still in development will be showcased

Home Entertainment

'¢    Dyle Mobile TV Adapter
o    Belkin joins forces with MCV, a consortium of digital broadcast content providers, to offer new products that enable consumers to watch live broadcast television programming on smartphones and tablets when away from home; Product on display is a prototype still in development
'¢    Mobile TV for smartphones and tablets
o    Sends content from an existing cable or satellite receiver to a smartphone or tablet, letting you watch your TV on the go through Wi-Fi or a data network; Product on display is a prototype still in development
'¢    ScreenCast PC
o   Wirelessly transfers personal or online content from any PC laptop to any HDTV with an available HDMI® port
Wireless Networking

'¢    Advance N900 DB
o    Belkin's most advanced wireless router features improved gaming speeds, fewer dead zones, increased download speeds, multiple device connectivity and improved reach

Mobile Accessories

'¢    Thunderbolt Express Dock
o    Access to multiple desktop peripherals and Gigabit Ethernet with one cable; prototype on display at CES
'¢    RoomService  for Samsung
o    A charging dock that automatically launches favourite apps when device is docked; Product on display is a prototype still in development
'¢    RoomService Awake for Samsung
o    A charging dock that turns your Samsung phone or tablet into a smart alarm clock; Product on display is a prototype still in development
'¢    YourType Keyboards
o    An interchangeable keyboard and folio system for a variety of Android tablets, including Samsung Galaxy Tab
'¢    YourType Keyboard + Stand
o    A portable Bluetooth® keyboard and stand solution for Android tablets
'¢    YourType Folio + Keyboard

o    An all-in-one Bluetooth® keyboard and protective folio solution


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Peter Dinham - an iTWire treasure is a mentor and coach who volunteers also a writer and much valued founding partner of iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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