Thursday, 27 February 2020 13:24

Australians love their streaming services, says ACMA Featured

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Australians are taking up subscriptions to streaming services in ever increasing numbers, with 71% of Aussies with a TV set in the home using at least one paid video streaming service in 2019.

According to a new report from the Australian Communications and Media Authority (ACMA) - which says Australia’s "love affair" with streaming continues to thrive - one in 10 Australians had four or more subscription services in the home in 2019, up from just 4% in 2017.

And overall 83% of Australian Internet users reported viewing either paid or unpaid video content online in the past six months.

In the three months to 30 June 2019, Australians downloaded a total of almost six million terabytes of data - enough to watch around 2.2 billion hours of high-definition video - and of that data, more than 88% was downloaded through fixed internet services.

ACMA Chair Nerida O’Loughlin said the report shows the ongoing importance of Australia’s fixed network.

“Australians are using their fixed internet connections for data-hungry applications such as video streaming and are spending more time watching content online,” O’Loughlin said.

“Online video and use of smart devices is exploding in popularity as high-speed networks are creating markets for new, innovative services across the Australian economy.

“It’s clear that Australians have embraced technology which is helping drive demand for faster internet.”

The ACMA report also shows Australians are increasingly reliant on mobile phones to get online with 87% accessing the internet over their phone compared with 69% for laptops.

O’Loughlin said the report also pointed towards rapid growth in the Internet of Things (IoT) with industry research showing the market for IoT enabled devices in Australian homes rose 57% in the 12 months to 2018 to $1.1 billion.

“It’s a remarkable rise which is being driven by high take-up of smart-products like speakers, appliances, air conditioners and security cameras,” she said.

“The average household is predicted to have 18 IoT-connected devices by 2023.”

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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