SW Sponsored Content Left 3 160x1200

SW Sponsored Content Right 3 160x1200

SW Sponsored Top Banner 3 705x108

Monday, 10 December 2018 10:29

Australians keep their options open on broadband, mobile and home phones: survey

By

Australians considering switching their service providers for fixed broadband, mobile phone, home phone, electricity and gas are all far more likely to visit comparison websites in an average four weeks than the typical Australian, according to a new report.

The latest report from Roy Morgan Research reveals that visits to comparison sites are heavily influenced by ‘likelihood to switch’ by consumers, with the research finding that over three million Australians visit a comparison website in an average four weeks – equivalent to almost 15% of Australians aged 14-plus.

According to the research, Australia’s leading comparison website is Finder.com.au, visited by over 1.2 million Australians in an average four weeks, closely followed by Choice.com.au, visited by over 1 million.

Other leading comparison websites include Canstar/Canstar Blue visited by nearly 730,000 Australians in an average four weeks, Comparethemarket.com.au, visited by almost 430,000 and iSelect, visited by just under 400,000 Australians.

The results are based on in-depth Roy Morgan Single Source interviews with more than 38,000 Australians during the nine months to September 2018.

peter roymorgan one

According to the research, nearly a quarter (23.4%) of Australians say they are either "very likely" or "quite likely" to switch gas providers visit a comparison website in an average four weeks – a slightly higher rate than for those who say they are either "very likely" or "quite likely" to switch fixed broadband providers (22.4%).

Roy Morgan says the trend also holds true for Australians who are likely to switch mobile phone service providers (19.2%), electricity providers (19.2%) and home phone providers (18.8%).

Roy Morgan chief executive Michele Levine says comparison websites are attracting a wide variety of Australians and provide a useful service for those who may be unhappy with their current level of service and looking for an alternative.

peter roymorgan two

“Over three million Australians visit a comparison website in an average four weeks, representing 14.8% of Australians aged 14 and over or just over one in seven Australians,” she says.

“Two comparison sites have established themselves as ‘go to’ places on the web to compare and contrast different service providers across a range of industries. Over 1.2 million Australians visit Finder and over 1 million Australians visit Choice in an average four weeks.

“Of course, not all of the leading comparison websites listed are after the same clientele. The Canstar comparison website specialises in comparing financial industry product offerings across a range of finance and insurance companies.

“Canstar is particularly popular amongst dissatisfied customers of financial institutions. Dissatisfied customers whose main financial institution is a big four bank are more than 50% more likely to visit Canstar, as well as Choice and iSelect, than the average Australian.”


Subscribe to ITWIRE UPDATE Newsletter here

GRAND OPENING OF THE ITWIRE SHOP

The much awaited iTWire Shop is now open to our readers.

Visit the iTWire Shop, a leading destination for stylish accessories, gear & gadgets, lifestyle products and everyday portable office essentials, drones, zoom lenses for smartphones, software and online training.

PLUS Big Brands include: Apple, Lenovo, LG, Samsung, Sennheiser and many more.

Products available for any country.

We hope you enjoy and find value in the much anticipated iTWire Shop.

ENTER THE SHOP NOW!

INTRODUCING ITWIRE TV

iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the iTWire.com site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.

SEE WHAT'S ON ITWIRE TV NOW!

BACK TO HOME PAGE
Peter Dinham

Peter Dinham - an iTWire treasure is a mentor and coach who volunteers also a writer and much valued founding partner of iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

Share News tips for the iTWire Journalists? Your tip will be anonymous

WEBINARS ONLINE & ON-DEMAND

GUEST ARTICLES

VENDOR NEWS

Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News

Comments