JUser: :_load: Unable to load user with ID: 63
Thursday, 01 December 2011 15:14

Australian M2M market a $1b plus opportunity


Market research firm Telsyte expects M2M applications to present a near $300 million opportunity for carriers over the next four years, and "many times more for application developers" as the Australian mobile services market grows from around 29 million subscriptions this year to 35 million by June 2015.

Telsyte says this growth will be the result of people having second and third devices like media tablets but, mostly, machine-to-machine (M2M) SIMs.

According to Telsyte research director, Foad Fadaghi, "More than one-third of Australian businesses not currently using M2M applications are considering them, creating a huge opportunity for carriers, developers and value-added partners who can educate buyers and provide innovate approaches to service delivery'¦Automotive, retail, security and utilities applications will lead market growth."

Australia already has one of the highest population-penetration rates of mobile handsets in the world with a population-penetration of 127 percent and the forecast increase would take this to 150 percent.

Telsyte says there are two distinct trends driving the personal device market: the demand for BYO smartphones with month-by-month, post-paid plans, which will benefit MVNOs that cater for the BYO device segment of the market; and, opposing this, the increase in purchases direct from carriers for leading smartphones from vendors like Apple, HTC and Samsung, where users are looking for a subsidised device.
Telsyte says the growth of the MVNO sector will continue to impact carriers' networks, despite the incremental revenue opportunities. "MVNOs create additional revenue for carriers, however it comes at a hidden cost as it often requires an increase in CAPEX," Lee said. "MVNO subscribers with high data usage can impact the network, hastening the need for network infrastructure upgrades."

You can read more stories on telecommunications in our newsletter ExchangeDaily, click here to sign up for a free trial...


26-27 February 2020 | Hilton Brisbane

Connecting the region’s leading data analytics professionals to drive and inspire your future strategy

Leading the data analytics division has never been easy, but now the challenge is on to remain ahead of the competition and reap the massive rewards as a strategic executive.

Do you want to leverage data governance as an enabler?Are you working at driving AI/ML implementation?

Want to stay abreast of data privacy and AI ethics requirements? Are you working hard to push predictive analytics to the limits?

With so much to keep on top of in such a rapidly changing technology space, collaboration is key to success. You don't need to struggle alone, network and share your struggles as well as your tips for success at CDAO Brisbane.

Discover how your peers have tackled the very same issues you face daily. Network with over 140 of your peers and hear from the leading professionals in your industry. Leverage this community of data and analytics enthusiasts to advance your strategy to the next level.

Download the Agenda to find out more




Recent Comments