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Friday, 11 June 2010 16:48

Austrade to dangle $43b NBN carrot at CommunicAsia - UPDATED

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Austrade is leading a delegation of 80 Australian ICT companies to the CommunicAsia show in Singapore next week and says the $43b NBN is proving a strong draw card.

Janelle Casey, Austrade's global leader for ICT, said: "The sheer scale of the NBN is generating widespread interest from businesses around the world and we believe it creates an unprecedented opportunity, especially for businesses with experience in developing the core requirements of the network."

On the export side, she highlighted content for mobiles, especially in Indonesia and the Philippines as significant opportunities. "Australian businesses are among the best in the world in developing digital content for mobile devices at a time when Asian demand for value-added mobile services has never been greater.

"Indonesia is the fastest growing mobile market in Asia Pacific, while the Philippines can lay claim to the title of SMS capital of the world. The opportunities for creative, innovative Australian content creators are significant."

Sayers said the event was a key opportunity to promote trade and investment between businesses in Australian and ASEAN, adding: "Collectively, ASEAN is Australia's second largest trading partner with two-way trade valued at $82.9 billion in 2008-09.

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"Trade between ASEAN and Australia will be further enhanced by the ASEAN-Australia-New Zealand Free Trade Agreement (AANZFTA), which came into effect on 1st January this year."

According to Kirsten Sayers, Australia's senior trade commissioner to Singapore, with over 300,000 ICT businesses generating in excess of $120 billion in 2008 Australia is the fifth largest ICT market in Asia and with an annual growth rate of 12.8 percent in the five years to 2008 grew faster than Japan, Hong Kong, South Korea and Taiwan.

Twenty one companies will take part in the Australian National Pavilion at CommunicAsia 2010 and another 20 or so will have independent presences at CommunicAsia and BroadcastAsia. Australia' largest ICT research organisation, NICTA, is also exhibiting as an extension of the national pavilion and showcasing some of its latest projects.

The governments of NSW, Victoria and South Australia are each hosting a number of ICT companies from their respective states. South Australian academia will also be well represented with both the Teletraffic Research Centre at the University of Adelaide and the Institute for Telecommunications Research at the University of South Australia in the pavilion.



 

 

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