According to the self-proclaimed “biggest” online retailer, Kogan.com, an analysis of hundreds of thousands of its transactions over the last month in the lead-up to Christmas, over 55% of shoppers do their buying online between 9am and 5pm from Monday to Friday.
Kogan says the peak shopping time for on its website for we Aussies is between 4pm and 5pm, with over 8% of daily transactions occurring in that hour, while the buyers are still at work.
According to Kogan Founder and CEO, Ruslan Kogan, several times in the last month the company’s website has hit “incredible sales volumes”, with a product purchased every two seconds, and the peak always reached during business hours.
“Australian shoppers can see the benefits of shopping online this Christmas. The variety in shopping centres does not compare to what you can find online. There are millions of products to choose from and shoppers don’t need to spend hours walking from store to store looking for the perfect gift.
“Bosses shouldn’t be worried about these results. Instead of heading down to the shopping centre, Aussies are jumping online for a few minutes, allowing them to quickly get back to work.
“Online is the clear winner for shoppers. Aussies don't need to lug big bags of presents around all day, wait in long queues at the register or wait in bumper to bumper parking lots. Everything gets delivered straight to their door. It's great to see more and more Aussies embracing online this Christmas.
“At Kogan, we’re doing everything we can to secure the best prices before Christmas this year, with discounts of up to 85%. And we hope other top online retailers are doing the same.”