Thursday, 30 October 2014 01:24

Aussie workers see themselves as a nation of entrepreneurs

Image courtesy of pixtawan Image courtesy of pixtawan

The entrepreneurial spirit is alive and well and thriving amongst Australian workers who apparently see their potential as budding business entrepreneurs as a way to escape from their day-to-day jobs.

According to research by Optus, many workers see their career in business, using their entrepreneurial flair, taking off in the online market, with over half (57%) of the workers surveyed harbouring a dream to turn their hobbies and passions into a small business.

Optus says Australia’s young guns are “leading the charge”, with 18-24 year olds (69%) and 25-34 year olds (67%) most likely to want to transform their hobby into profit, while over half of baby boomers (53%) also admitted an aspiration to start a business using their passion.

In what Reid Meldrum, Head of Small and Medium Business at Optus, describes as a sign of the digital times, online businesses hold the greatest appeal with 43% of Australians indicating their preference to be part of the global e-business revolution.

Of those workers surveyed by Optus, men (47%) are more likely than women (39%) to dream of turning their passion into an online business, while people living in regional and rural communities (46%) also see online as the area of opportunity.

Other hobbies Australians want to turn into a business include:

•    21% want to open an arts and crafts business

•    20% have a secret ambition to start a cafe or coffee shop

•    19% would like to work with fresh produce, potentially opening a market stall

•    16% would like to open a bookshop

•    16% would like to build a social enterprise that reinvests in the community

“It’s great to see that online ventures top the list for budding entrepreneurial Aussies. Setting up your own business can be a daunting prospect when you aren’t a tech expert,” Meldrum says.

“Optus’ Business Specialists work directly with entrepreneurs looking to take their first steps, providing advice on all the latest technology, as well as guidance on broadband and mobile packages which suit their business needs. Getting the foundations in place to kick-start your business dream is easier than people imagine.”

So, if you have that entrepreneurial spirit and get-up-and-go, check out how to kick-start your project with the help of Optus here.


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).



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