As well as being open to the public, the spectacular venue will be used by Tourism New Zealand, New Zealand Trade and Enterprise and the Ministry of Foreign Affairs to host international media and trade partners in order to promote tourism and trade opportunities.
Tourism New Zealand chief executive, George Hickton, said connectivity with the world’s media was important to the ongoing success of the giant rugby ball programme.
“To achieve the impact we need, it’s vital that pictures, videos and other material can be instantly distributed to local and international media from wherever the ball happens to be. AT&T has been our global networking partner for a number of years, and we’re delighted that they’re helping us out with this campaign.”
AT&T New Zealand general manager, Roger Payne, said today the high profile campaign is “strategically important to New Zealand,” and that “this service is yet another example of how AT&T can help New Zealand organisations with global requirements communicate more effectively, with greater reliability and more efficiency.”