Wednesday, 21 November 2018 10:30

Apple stock gets hammered badly on general down day Featured


Today was a bad day on Wall Street but it was disastrous for Apple as the iconic company’s stock plunged deeply, in a fall that completely outstripped the broader market.

For the day, the Dow fell 2.21% and the S&P 500 fell 1.82% while the tech heavy NASDAQ was down 1.70%. In contrast, Apple shares were down 4.78% at the market close and were even lower in after hours trading. This followed a decline yesterday, bringing the two-day drop to 7.2%.

Overall weakness in the FAANG group of tech stocks — Facebook, Amazon, Apple, Netflix, and Google — has been cited in the past as a factor in Apple’s recent decline.

However, the FAANG excuse could not be used today as both Google and Facebook shares closed slightly up, while Amazon and Netflix closed down just over 1%, slightly better than the overall market decline.

Analysts are pointing to influential Wall Street investment bank Goldman Sachs as the reason for today’s Apple rout, which once again revised its price target for the company’s stock down to US$182. The stock closed today at US$176.98, a drop of US$8.88, and has given up all of its gains for 2018.

Goldman Sachs analyst Rod Hall pointed to a number of factors, such as a report in The Wall Street Journal of further production cuts in the new iPhone models, and a general disinterest in the iPhone XR.

Talking heads on financial channels are postulating that the US$749 price tag for the iPhone XR has excluded Apple’s so-called budget phone from large sectors of the China and India markets, where Apple is looking for much of its growth.

According to Hall of Goldman Sachs, the market has adjudged Apple as being at the limit of its price premium for the iPhone. With unit sales growth stalling, Apple now relies heavily on price increases for its revenue growth.

This in turn has a negative impact on Apple’s plans to grow its services business – iCloud, Apple Music, Apple Pay and so on. Without increases in its user base, Apple can’t grow its services business.

Some pundits believe that Apple unit sales will recover, along with its share price, with the Black Friday shopping event, which starts this week. Apple is clearly pinning its hopes on this, sending blank mass-market email ads for the event to its gigantic global user base.

With a PE (price to earnings) ratio of less than 15, Apple is now considered by the market to be a mature stock, much like IBM, rather than a growth play.

The company now pays investors dividends and with little to show for its growth strategy, other than buying back its own shares, Apple may have to consider returning even more of the massive US$400 billion wad of cash it has in the bank to its shareholders.

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Stan Beer


Stan Beer co-founded iTWire in 2005. With 30 plus years of experience working in IT and Australian technology media, Beer has published articles in most of the IT publications that have mattered, including the AFR, The Australian, SMH, The Age, as well as a multitude of trade publications.



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