SW Sponsored Content Left 3 160x1200

SW Sponsored Content Right 3 160x1200

SW Sponsored Top Banner 3 705x108

Friday, 23 November 2018 07:40

Apple cuts price of iPhone XR in Japan Featured

Apple cuts price of iPhone XR in Japan Pixabay

A number of reports based on a new Wall Street Journal article, are circulating that disappointing sales of Apple’s new “budget” model iPhone XR has forced the company to cut its price in Japan.

According to the Wall Street Journal article, sources close to the matter say the iPhone XR discounts will be in the form of subsidies to Japanese telecoms carriers.

The same WSJ article says that Apple will restart production of last years’ iPhone X in order to fulfil contractual obligations with Samsung, the manufacturer of displays for the iPhone models.
The article postulates that this is because the iPhone X is cheaper to produce than the XS range.

Price discounting of its products is a very rare practice for Apple and it is not clear whether the company will extend its iPhone XR cuts in Japan to other regions.

The latest news comes on the back of a horror week on Wall Street in which Apple’s share price was slashed by 10%.

Yesterday, while other members of the FAANG (Facebook, Apple, Amazon, Netflix, Google) group of tech stocks recovered after the previous day’s falls, Apple shares fell further.

Earlier this month, Apple CEO Tim Cook shocked the market when he announced lower than expected estimates for holiday period sales. Cook cited poor demand in large emerging markets such as India and Brazil as part of the reason.

Analysts were concerned that global iPhone sales in the fourth quarter were 1.5 million units lower than market expectations.

Later, news broke that Apple’s largest iPhone assembler Foxconn was cutting production, while a number of major component suppliers had issued profit warnings.

Adding further fuel to the fire was an announcement by Cook that Apple would no longer report the number of unit sales of its key product lines, iPhone, iPad and Mac.

The market has savaged Apple stock, slashing the share price by 24% since its  peak  in October.

Japan is a market where consumers are used to paying premium prices so discounting on Apple’s new low-end iPhone may concern the market further when it reopens on Monday after today’s Thanksgiving holiday in the US.

Subscribe to ITWIRE UPDATE Newsletter here


The much awaited iTWire Shop is now open to our readers.

Visit the iTWire Shop, a leading destination for stylish accessories, gear & gadgets, lifestyle products and everyday portable office essentials, drones, zoom lenses for smartphones, software and online training.

PLUS Big Brands include: Apple, Lenovo, LG, Samsung, Sennheiser and many more.

Products available for any country.

We hope you enjoy and find value in the much anticipated iTWire Shop.



iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the iTWire.com site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.


Stan Beer

Web Analytics Made Easy -

Stan Beer co-founded iTWire in 2005. With 35 plus years of experience working in IT and Australian technology media, Beer has published articles in most of the IT publications that have mattered, including the AFR, The Australian, SMH, The Age, as well as a multitude of trade publications.

Share News tips for the iTWire Journalists? Your tip will be anonymous




Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News