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Monday, 14 September 2015 14:03

API usage gaining momentum in Australia, NZ market


Many Australian and New Zealand businesses and organisations are now using APIs as a way to accelerate growth through internal data sharing, according to a newly published survey.

The market study by MuleSoft also found that, at the same time, more than half (51%) of ANZ organisations also see the use of APIs as a method of driving customer satisfaction through shared services.

Jonathan Stern, MuleSoft regional vice president of Australia and New Zealand, the survey indicates Australian and New Zealand organisations “have identified the business potential offered by APIs and are putting them to work.”

They spot clear benefits when it comes to improving customer satisfaction and boosting revenues.”

“Stern said, “MuleSoft is seeing these trends among its customers who frequently tell us about their desire to extend to applications outside their walls and leverage new technologies, such as the Internet of Things. The real business value comes from connecting these apps, data and devices together with existing assets. APIs playing a significant role in making this connectivity easier, enabling business agility.”

MuleSoft says APIs are gaining momentum in the Australian, New Zealand market, with the survey findings revealing:

•    87% of respondents have an API strategy in place. Of this group, 73% said their investment in APIs in the next six months is driven by the need to integrate new software with existing infrastructure. 50% identified enabling mobile applications as one of the reasons for leveraging APIs within this time frame

•    Almost half (44%) of respondents said that their API strategy is helping them to grow their business by creating new revenue streams. More than a third (37%) said their API strategy is supporting business growth by enabling them to plug into digital value chains for extended market reach

•    When asked to forecast when their API strategy would begin generating revenue, 45% confirmed they are already generating revenue or will do so within the next 12 months.

On the success factors for APIs, MuleSoft says survey respondents reveal security (85%) as the factor most critical for successful APIs, followed by usability and simplicity (60% each) and management (54%).

And, in terms of the biggest issues faced when deploying APIs, 33% of those surveyed identified design, with other issues highlighted including visibility into API usage (18%), authentication and authorisation (16%) and threat protection (13%).

According to MuleSoft, the survey also indicates Australia and New Zealand organisations are embracing the Internet of Things (IoT) with 43% of respondents saying they are either already implementing IoT or plan to do so within the next five years. Just 17% said they were not planning to implement IoT.

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Peter Dinham

Peter Dinham - retired and is a "volunteer" writer for iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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