In the three months to the end of April, Android picked up market gains in the U.S. of 62.4%, but dropped by 2.3% across Europe compared to last year when it actually recorded a sharp rise of 2.2%.
The latest smartphone sales data from Kantar Worldpanel ComTech, shows that in the U.S., Android reached the market share of 62.4%, which was a 2.9% point gain over the three months ending in April 2014.
On the U.S. market, Carolina Milanesi, chief of research at Kantar says that Samsung’s share (with its Android smarthones) grew, “working toward closing the gap on Apple as the Galaxy S5 and Galaxy Note 4 remained among the top five best-selling models, ranking number two and five respectively.”
“Samsung’s new flagship products became available in April, and while sell-in numbers were already positively impacted in the first quarter, being available in stores for less than a month was not enough to make a significant difference in the sell-through volume.
“Samsung’s share of the smartphone market grew in the US, France, Germany, and Italy, but we are not in a position to say that the new models have been the ones fueling the growth.”
Android’s share declined by 2.3% points compared to last year, as iOS share rose by 2.2% points, says Dominic Sunnebo, business unit director at Kantar.
“In Great Britain, Android share dropped by 4.9% points, with the number of first time smartphone buyers continuing to decline to 15.1% from 21.8% in 2014 – and growth is coming from replacement sales, where both OS and brand loyalty play a big role. “Within the Android ecosystem, no one is in a better position than Samsung, when it comes to loyalty.”
In urban China, Kantar reports that Apple retained its leadership as a smartphone vendor, as its share reached 24.4%, up from 17.5% for the same period in 2014, while Android held its strong position in the OS market there.
According to Tamsin Timpson, strategic insight director at Kantar, “Android remained the most popular operating system, thanks to local players who now control nine of the top ten positions in vendor share, with Xiaomi and Huawei battling for the top spot within this OS.”