Friday, 30 August 2019 11:42

Alibaba expo focus on China export markets for Australian business Featured

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Alibaba expo focus on China export markets for Australian business Image Stuart Miles, FreeDigitalPhotos.net

Australian brands and Australian products will be live-streamed to millions of Chinese consumers via Chinese opinion leader Lia Baby at Alibaba Group’s annual eCommerce Expo which has kicked off in Sydney with the aim of connecting Australian and New Zealand businesses with new export markets in China.

Lia Baby – who will livestream around 60 products from Australian and New Zealand brands to her follower base at the two-day Expo – was ranked in the top five Taobao live-streamers in 2018, achieving her highest number of views received for one single livestream session at 3.2 million, reaching a transaction volume of over A$16 million.

Alibaba says this year’s eCommerce Expo aims to provide an entry point for Australian brands to access the China market and showcase capability from across the Alibaba ecosystem.

Last year, Australian products ranked third by gross merchandise volume on Alibaba’s Tmall and Tmall Global marketplaces with more than 2,000 Australian brands listed on the platforms.

Australian brands Nulax, Life-Space, MitoQ and Nutrition Care will launch product lines exclusively on Tmall at this year’s expo in Sydney, with Alibaba expecting over 900 Australian businesses to attend three conference streams on e-commerce, tourism and retail, and cloud computing.

Maggie Zhou, Managing Director for Alibaba Australia and New Zealand said demand for Australian products via Alibaba’s marketplaces continues to grow and the Expo is a “unique opportunity” for local businesses to understand growth opportunities.

“With China’s growing middle class and increasing demand for high quality Australian products, we see the number one barrier for local businesses wanting to enter the market and engage with Chinese consumers is their capability to do so.

“For that reason, we are excited to bring the Alibaba eCommerce Expo to Sydney for the second year giving local businesses the tools and networks they need to succeed into the future.”

Zhou said leading Australian retailers, tourism operators and payment providers, including Westfield, Tourism and Events Queensland and Tyro, will meet to discuss how they can improve their offer to the Chinese visitor market using Alipay’s ecosystem.

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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