Monday, 10 September 2018 10:45

8x8 secures distribution deal with Tradewinds

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Contact centre solutions provider 8x8 has expanded its partner ecosystem, with the appointment of Tradewinds Brokerage as its master agent for Australia.

A Telarus Group Company, 8x8 says Tradewinds will complement its existing business by sourcing new third-party cloud brokers in new markets where there is a growing demand for cloud-based communications.

Brendan Maree, vice-president Asia Pacific, 8x8, said, “As 8x8 expands its Australian market footprint as the preferred choice for enterprise communications, our channel partners continue to play a critical role in helping our customers take employee and customer engagement to a superior level”.  

“We look forward to working with Tradewinds and their partner network to build momentum, support innovative business strategy and to significantly contribute to the overall health of a robust, expanding channel.”

Tony Heywood, director and head of Channels at Tradewinds Brokerage, said “Ultimately, we’ll be working with 8x8 to support end-user customers with industry leading cloud services technology while at the same time increasing recurring revenue through an expert network of partners.

"We look forward to the positive impact which 8x8 will provide in supporting Tradewinds in becoming Australia’s leading cloud services distributor.”

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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