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Origin energises customers with broadband service launch Image courtesy of Stuart Miles at FreeDigitalPhotos.net Featured

Power company Origin has launched a new broadband service for its customers who have their gas and electricity services with the company already.

With the offering from Origin, customers now receive $5 off their Origin Broadband plan for every energy fuel account they have with the company; if they have both electricity and natural gas with Origin, they can get $10 off their broadband plan.

The discounts that customers get on their broadband is in additionto any discount that they receive on the natural gas and electricity offer.

Origin started selling Origin Broadband (NBN and ADSL) via one small, dedicated team of inbound sales agents in April this year, initially in a trial capacity, and says that, as of November, it has approximately 2400 customers and the majority of sales staff are trained to sell the product.

“With increased competition in the energy industry, Origin Broadband is part of our strategy to innovate and expand into other home services that make sense and add value to our customers,” says executive general manager Origin, Jon Briskin.

origin broadband

“Our aim is to create more engaged and loyal customers, and provide Origin with a point of difference in an increasingly competitive retail market.

“We are continuing to look at other categories that make sense for us to expand into, and mobile is one of those that we are exploring.”

 According to Briskin, Origin Broadband has been popular with customers who like “how easy it is to arrange multiple services on one phone call”.

“We are thrilled to be rewarding customers who trust us with multiple services by giving them a discount on their broadband in addition to any discounts they are getting on their natural gas and electricity.”

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

 

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