Wednesday, 28 November 2018 06:31

Trump tariff threat a double whammy for Apple Featured

Trump tariff threat a double whammy for Apple Pixabay

Just when things are already looking shaky for Apple this quarter, President Donald Trump has delivered a further kick in the groin by threatening to slap a 10% tariff on iPhone imports from China. However, analysts are saying China’s possible response could make things even worse for the company.

After an already horror fourth quarter run, in which news emerged of disappointing sales of the new iPhone XS and XR series, the news that further upward price pressure may be placed on Apple’s already premium priced phones has spooked the market.

Apple shares are currently 26% below their peak in October and Microsoft has overtaken Apple as the most valuable company on the market.

According to analysts, the effect of President Trump’s threatened tariff imposition could make things even worse for Apple in China than elsewhere. This is because China is in the curious position of being both an exporter and importer of iPhones.

Analysts say that like all countries China would be hit by the 10% tariff hike on its manufactured goods when it imports finished phones for retail sale from Apple.

However, if China retaliates by imposing its own tariffs on imported phones from the US company, then Apple will receive a double dose of tariffs making its iPhones even more expensive in China, a market where Apple is already having a hard time competing with local brands.

With disappointing iPhone sales forecasts for the holiday period, Apple has announced price cuts of up to US$100 for its low-end iPhone XR in Japan in an effort to boost sales in that country. This has prompted speculation as to whether Apple will also announce price cuts for the model in other countries.

Whether any action Apple takes to boost unit sales of any of its product lines including the iPhone have any effect will be hard to discern going forward, however, as the company will no longer reveal product sales figures to the market.

Subscribe to ITWIRE UPDATE Newsletter here


It's all about Webinars.

Marketing budgets are now focused on Webinars combined with Lead Generation.

If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site and prominent Newsletter promotion and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV which will be used in Promotional Posts on the iTWire Home Page.

Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinatrs and campaigns and assassistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.

We look forward to discussing your campaign goals with you. Please click the button below.



iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.


Stan Beer

Stan Beer assists with Digital Advertising installation and monitoring of advert performance. With 35 plus years of experience working in IT and Australian technology media, Beer has published articles in most of the IT publications that have mattered, including the AFR, The Australian, SMH, The Age, as well as a multitude of trade publications. Any previous news story submissions should be director to and advertising enquires to

Share News tips for the iTWire Journalists? Your tip will be anonymous




Guest Opinion

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News