The Sydney-based eCorner was founded in 2003 as the master distributor for ePages — a European eCommerce platform — and “realising the ecommerce market in Australia was reasonably immature in those early days”, evolved to become a one-stop-shop for local SMBs that needed guidance on selling online.
“Large-scale eCommerce owes a lot of its success to the cloud,” said Jae Debrincat, general manager, eCorner.
“We needed to adapt a similar model to be flexible and survive in an increasingly-competitive industry. We initially looked to the likes of Amazon Web Services (AWS), however the deeper we went, we realised Macquarie was a better fit.
“Our customers’ primary data is in the Sydney CBD, and it backs up to a data centre up the road in Macquarie Park. Local hosting also makes our services faster because there’s no reliance on international pipes.”
Macquarie Telecom Group chief executive David Tudehope sees this as an example of the what he says is an “often-elusive generational start-up ecosystem working together in Australia”.
“If you look at Macquarie, eCorner and Lodex.co, it’s three generations of former and current start-ups in Australia working together and challenging large competitors,” Tudehope said.
“Smaller businesses often believe the cloud is made for large enterprises and not something they can use to their advantage. It’s quite the opposite; there might just be a different, local approach to cloud that matches their business goals. eCorner has found that mix and can use the cloud to help start-ups and SMEs tap into the fast-growing ecommerce market in Australia.”
eCorner says that with its previous co-location data centre, it couldn’t scale its offering in the same way as its “cloud-dependent competitors” and meet the fluctuating demands of its customers.
The company says that, at any given time, data and resource usage could change dramatically, making it difficult to accurately predict what resources were needed to meet merchant and consumer demand.