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New online resource for arts sector launched Image courtesy of Stuart Miles at FreeDigitalPhotos.net

The Australian Government has launched a new interactive Web resource that provides insights into arts and culture engagement, employment and business activity across Australia.

Developed by the Australia Council for the Arts, the resource brings together region specific data from the National Arts Participation Survey and new analysis of ticketing data to provide valuable insights into audience engagement with the arts by local area.

The online resource provides information on employment across the cultural and creative industries, using data from the Australian Bureau of Statistics (ABS).

The new tool for artists and arts organisations is the latest addition to the Australia Council’s growing body of evidence about arts and culture available on the Arts Nation online research hub.

The tool is intuitive and designed to be easy to use enabling users to map arts activity against a range of social and demographic indicators published by the ABS.

Here’s how the resource can be used:

  • Users can see audience engagement with arts and sport by area. This shows that most audiences engage in both, which debunks the myth of a divide between the two. This is particularly true in Australia’s sporting heartland of Melbourne, where people are much more likely than the national average to have bought tickets for both arts and sports events. In regional Australia, many people are strongly engaged with both the arts and sport and are prepared to travel to experience them in person.
  •  Arts planners can investigate the willingness of audiences to travel outside of their region or state for arts and cultural events. The resource shows that in addition to participating in local creative experiences, audiences across the country are buying tickets to events away from their local area. This highlights the keen appetite for arts and culture in all corners of our nation.

For more information on the new arts web resources go to the Australia Council website.

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

 

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