Home Market Kogan expands insurance services with Pet, Life Insurance

Online discount retailer Kogan has expanded its insurance services offerings with the launch of pet and life insurance products.

Kogan launched the new insurance offerings on Tuesday, with the pet insurance being underwritten by PetSure, a wholly owned subsidiary of The Hollard Insurance Company, and its life insurance to be issued by Hannover Life Re of Australasia and distributed by Greenstone Financial Services.

Kogan says its pet insurance policies give its growing community of smart shoppers a range of plan options.

According to Kogan, Australia has one of the highest rates of pet ownership, with 62% of households being home to one. In 2016, Aussies spent a staggering $12.2 billion on their pets.

But Kogan says that despite the costs associated with owning a pet, only 26% of households with dogs and only 19% of those with cats took out pet insurance.

“We are excited to continue to delight our Aussie customers and extend the Kogan.com insurance offering to include affordable pet insurance for Kogan.com’s community of over 8 million subscribers,” said Kogan.com executive director David Shafer.

“We know pets are an important part of many families, and we’re proud to provide Aussies with a simple and affordable option to ensure their pets are covered, without breaking the bank.”

Kogan has also launched its Life Insurance offerings, pitching them as offering access to better value life and funeral policies.

“Kogan.com is very proud to be providing Aussies with life and funeral insurance policies that protect their loved ones,” Shafer said.

“Affordable options are designed to give customers peace of mind and relieve financial stress during difficult times.

“From today, smart shoppers will be able rest peacefully at night knowing they are covered should the unexpected happen.”

Kogan has marked the launch of its pet insurance offering by giving customers who sign up now one month free cover for a limited time.


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).


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