Home Market IBM, Salesforce partner on AI

IBM, Salesforce partner on AI

IBM and Salesforce have formed a global strategic partnership which they say is designed to deliver joint solutions to leverage artificial intelligence and enable companies to make “smarter decisions, faster than ever before”.

The two companies say that under the partnership, IBM Watson’s AI platform for business, and Salesforce’s Einstein CRM, will seamlessly connect to enable an “entirely new level” of intelligent customer engagement across sales, service, marketing and commerce.

Ginni Rometty, IBM chairman, president and chief executive, says IBM is also strategically investing in its Global Business Services capabilities for Salesforce with a new practice to help clients rapidly deploy the combined IBM Watson and Salesforce Einstein capabilities.

"Within a few years, every major decision — personal or business — will be made with the help of AI and cognitive technologies," Rometty said.

"This year we expect Watson will touch one billion people—through everything from oncology and retail to tax preparation and cars. Now, with today's announcement, the power of Watson will serve the millions of Salesforce and Einstein customers and developers to provide an unprecedented understanding of customers."

"The combination of Einstein and Watson will make businesses smarter and our customers more successful," said Marc Benioff, chairman and chief executive, Salesforce.

"I'm thrilled to form an alliance with IBM—no company's core values are as close to Salesforce's as IBM's. It's the best of both worlds."

Under the alliance, Salesforce and IBM will initially deliver IBM Watson and Salesforce Einstein integration, IBM weather insights for Salesforce, IBM application integration suite for Salesforce and Bluewolf dedicated consulting services and expertise for cognitive solutions - adding to IBM strategic services for Salesforce.

LEARN NBN TRICKS AND TRAPS WITH FREE NBN SURVIVAL GUIDE

Did you know: Key business communication services may not work on the NBN?

Would your office survive without a phone, fax or email?

Avoid disruption and despair for your business.

Learn the NBN tricks and traps with your FREE 10-page NBN Business Survival Guide

The NBN Business Survival Guide answers your key questions:

· When can I get NBN?
· Will my business phones work?
· Will fax & EFTPOS be affected?
· How much will NBN cost?
· When should I start preparing?

DOWNLOAD NOW!

Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).