Home Market Accelerated 4G router deployments overcome costly broadband breakdowns for car dealer
Accelerated 4G router deployments overcome costly broadband breakdowns for car dealer Image courtesy of Stuart Miles at FreeDigitalPhotos.net

Melbourne car dealership Essendon Renault is claiming to have saved thousands of dollars a year by deploying accelerated 4G routers to avoid broadband breakdowns that it says can bring the business to a standstill.

The company, which has branches in North Melbourne and Moonee Ponds, says it has experienced a range of broadband outages or service disruptions that have prevented one, or both, branches from accessing the Internet and, in one case, the switch to Naked ADSL services disrupted Internet access for the next two weeks.

Essendon Renault financial controller Les Hogan says the company is highly reliant on the Internet to operate efficiently, with a state-of-the-art virtual machine cluster serving remote desktop sessions, email and virtualised routing technology and a cloud-based virtual PABX. Both Sales and Service departments rely on real-time Internet access.

“If we haven’t got that instant communication all the time, then my business just stops,” Hogan said.

“In sales, we can’t find out what models are available in a timely manner and in service, we have to ring you up and say 'sorry sir, the computer is down, we can't service your car today' and that's not good for relationships. So broadband outages do dramatically impact on us. We’re at a point where we just can't go back and default to paper – it just doesn't work.

Hogan says when Essendon Renault recognised broadband breakdowns were disrupting its business operations, it turned to its technology partner, NPS (Network Professional Services), which deployed Accelerated 6300-CX routers to maintain Internet access through automatic failover to 4G mobile data services.

The Accelerated 6300-CX router has an embedded, carrier-certified cellular modem that provides Internet connectivity via 4G LTE and 3G cellular wireless data networks and the compact devices, designed and developed by a specialist engineering team based in Brisbane.

NPS installed an Accelerated 6300-CX at both Essendon Renault branches, configured to use Telstra’s 4G network if ADSL-based broadband drops out. NPS controls the 6300-CX routers using the Accelerated View (AView) cloud-based management portal, which can remotely monitor, configure and update from one to more than 1000 Accelerated 6300-CX routers.

According to Hogan, the accelerated 6300-CX routers would pay for themselves during their first use. “They’re not overly expensive devices,” he said.

“If it can keep us operational for four to six hours, so we can do a day's work, the damn thing’s paid for itself. As well as the occasional Internet outage, we do get minor hiccoughs from time to time at one or other of the two dealerships.

“Even a short interruption means you become out of balance. So if you're non-operational, you're unable to do your work for two to three hours, then all of a sudden, you have to try and do 15 jobs within two hours and all these people arrive all at the same time.”


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).


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