Releasing its top 10 tech predictions for 2020, Juniper Research shows 5G Last Mile Solutions, OTT TV advertising, and Open Data for Mobility-as-a-Service (MaaS) topping the list released on Tuesday.
Juniper Networks says it anticipates that the high bandwidth and throughput of 5G networks “will provide a highly appealing and cost-effective alternative to the rollout of fibre”.
Meanwhile, Juniper Research anticipates that OTT (Over-the-Top) TV services will experience launches of functional advertising attribution systems that will “align advertising closer to the wider digital advertising ecosystem”.
Juniper Research says it also believes that open data initiatives will provide the perfect platform to expand the presence of MaaS (Mobility-as-a-Service) deployments outside of Europe.
“We predict that increasing transparency between stakeholders will create new levels of efficiency for services launches in regions such as North America and Asia Pacific over 2020,” concludes Juniper Research.
Here’s Juniper Research’s top 10 tech predictions for 2020:
1st: 5G - Last-mile fibre rollouts to be replaced by 5G connectivity.
2nd: OTT TV - Advertising stakeholders to develop functional attribution Ecosystem.
3rd: Mobility as a Service - Open data in transportation to drive MaaS beyond Europe.
4th: Games - Subscription models to flourish in games market, but ‘live’ elements to diminish.
5th: Netflix - To seek out new sources of revenue growth as competition rises.
6th: Google - To expand RCS services in Europe.
7th: Google - To leverage Fitbit health credentials to mount challenge to Apple Watch.
8th: Huawei - The ban will result in a more uneven 5G network growth.
9th: Robotics - Consumer robots to launch using subscription models.
10th: Voice Assistants - Security concerns to come to a head, causing trouble for smart homes