Friday, 04 October 2019 11:02

13cabs launches new Apple Pay 'quick ride' taxi hailing service Featured


Taxi operator 13cabs has introduced a new Quick Ride service enabling passengers using Apple Pay to "digitally hail" a ride with their iPhone.

According to 13cabs the new iOS feature provides a “quick and convenient” way to digitally hail a ride with their iPhone in seconds.

13cabs says Quick Ride enables passengers to use Apple Pay to skip multi-step registration and set-up processes and instantly book a ride via the app.

13cabs Chief Operating Officer, Stuart Overell says, “We’re excited to bring this innovative service to our passengers. We know that many passengers are arranging their taxi trips via an app and over the last year alone, we saw a 66% increase in 13cabs app downloads”.

“Speed is currency and our passengers don’t have time to download and register all of their details when they need to book a ride."

Deon Ludick, 13cabs Chief Technology Officer says, “Today’s 13cabs’ introduction of Quick Ride with Apple Pay is a first for the transport service industry in Australia and a testament to our customer-led and insights-focused innovation capabilities, to solve transportation challenges in Australia’s major cities.

“At 13cabs, we wanted to make booking via the app as fast and easy as possible, to match the speed of hailing a cab and Quick Ride with Apple Pay enables us to do that in just a couple of taps on iPhone.”


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).



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